Champagne Grows on Trees at Rooftop Event

An enchanted-looking tree drew attention at a rooftop bash for Champagne Perrier-Jouët on June 5. Held at New York's Hotel Americano and produced by Grow Marketing, the event celebrated "the Enchanting Tree," a collaboration between the liquor brand and Dutch industrial designer Tord Boontje. Inspired by prints of anemones that deck bottles of the sparkly drink, Boontje's "tree" (pictured, right) is a champagne service that holds flutes in flowing, sculptural vines. At the event, Grow's oversize replica of the service (picture, left) let guests pluck flutes from manzanita branches decked with flowers.