1. AOL LAUNCHES NEW KIND OF UPFRONT: AOL will host what C.E.O. Tim Armstrong calls an upfront for programmatic advertising—an automated process for buying ads in real time—September 23, the first day of Advertising Week in New York. TechCrunch: "It sounds like the event’s goals, at least for this year, revolve as much around promotion and education as they do around making big deals. [AOL executives] repeatedly compared their aspirations for the Programmatic Upfront to the Digital Content NewFronts, which over the past few years have become an important industry event." http://tcrn.ch/18Ey4ss
2. CHIPOTLE FAKES TWITTER HACK FOR PUBLICITY: It turns out Chipotle staged its own Twitter hack to generate publicity for its 20th anniversary. After observers noted a series of bizarre tweets coming from the burrito giant—an example: "Please Twitter end Twitter"—many speculated its feed had been hacked. But executives confessed the marketing stunt, and also noted that it worked. Mashable: "According to [the company] Chipotle's Twitter account added more than 4,000 followers the day of the 'hack,' compared to its normal rate of adding about 250 followers a day. The supposedly hacked tweets, which have not been deleted, were retweeted about 12,000 times. By comparison, Chipotle's Twitter account usually sees about 75 retweets per day. http://on.mash.to/1aKwB13
3. GUESS FOUNDERS TO OPEN PRIVATE MUSEUM IN FORMER EVENT SPACE: The founders of Guess, the fashion brand, have plans to turn a former Masonic Temple in Los Angeles into a private art museum. The temple had served as a private event space but faced complaints from neighbors, The four-story, 90,000-square-foot building was designed by Millard Sheets, who also created the iconic "Touchdown Jesus" mural at the University of Notre Dame. Los Angeles Times: "The imposing marble-clad edifice, which has seen little use since 1994, will undergo a major renovation to house the Marcianos' contemporary art collections. It will be operated for the most part as a private property, with occasional exhibitions open to the public." http://lat.ms/16d0KTG
* LOCAL NEWS *
CHICAGO: Sheryl Crow and Cirque du Soleil will headline Macy's Passport Presents Glamorama at the Harris Theater in Millennium Park on August 9. The after-party will take place on the theater's rooftop terrace.
The Chicago Symphony Orchestra Association and the Ravinia Festival Association announced a five-year contract extending the summer residency of the Chicago Symphony Orchestra. Ravinia has hosted the orchestra's summer residency since 1936.
Coolio will headline Players Sport and Social Group's beach volleyball tournament, "The Big Dig," on August 10. The event will feature a "Get Up Get Down" lounge, with bags and dodgeball tournaments, limbo contests, and Kind snack bars.
LAS VEGAS: The first On the Rocks Las Vegas, produced by Nightclub & Bar Media Group, drew thousands of people to its concept: a one-price entry to more than 40 pool party and nightlife events from July 12-14.
LOS ANGELES: Shore Hotel has appointed a new sales team with Lori Harrison as director of sales and marketing and Kristin Haugan as sales manager.
Morgan Fukumoto is the new director of public relations at Four Seasons Hotel Westlake Village.
Matt Strong, formerly of Spago, is the new head chef at Jackson's Food and Drink in El Segundo.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Food For The Poor’s Fine Wines & Hidden Treasures gala date has been changed to January 23. Donald and Melania Trump are national honorary chairs of the event, to be held at the Mar-a-Lago Club in Palm Beach.
NEW YORK: On Saturday, 20 personal chefs of the world’s presidents, prime ministers, kings, queens, and princes will cook and serve dishes at the Xavier Mission to people in need. The effort is part of a new menu, called Fit for Royalty, devised by InterContinental Hotels & Resorts and Le Club des Chefs de Chefs, which the several InterContinental properties will serve during the week of July 29.
Associated Luxury Hotels International raised $8,000 for Special Olympics New York at its annual showcase and silent auction at Bryant Park Grill.
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
ORLANDO: Author and chef Norman Van Aken will commemorate the 10th anniversary of his restaurant Norman's at the Ritz-Carlton, Grande Lakes with an eight-course black-tie dinner August 24 that will include food from fellow chefs Charlie Trotter, Emeril Lagasse, Jeremiah Tower, and Dean Fearing. A portion of the proceeds from the $1,000-per-person event will benefit the Orlando Ballet.
TORONTO: Coca-Cola Canada recently announced a new campaign intended to inspire Canadians to spread happiness through acts of kindness. This multi-platform campaign includes experiential events, new packaging, and an interactive YouTube page. The Open Happiness summer campaign was supported by several agencies, including Zulu Alpha Kilo (creative); UM (media planning); Mosaic (experiential/event marketing); Gravity (social media, digital); Environics Communications (public relations), Perennial (packaging), and The Hive (shopper marketing).
WASHINGTON: Becky's Fund is hosting a fairytale-inspired fashion show and high tea party Saturday afternoon at Graham Hotel's rooftop bar in Georgetown.
El Centro D.F. will open a second location at 1218 Wisconsin Ave. in Georgetown in mid-August. The taqueria and tequileria will have seating for 81 guests on the first floor, 65 on the second floor, and 44 on a patio.
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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