1. LEGAL ISSUES TO CONSIDER WITH PERISCOPE: As more brands experiment with the live-streaming app Periscope, attorney Brian Heidelberger shares legal tips on how to use the service. Issues include what to do about incidental music in the background at events, how to let attendees know you’re recording them, and the minefields of including celebrities in the content. Advertising Age: http://bit.ly/1HWVo2Y
2. HOW GOOGLE RECRUITED WOMEN TO MAJOR CONFERENCE: Over the past three years, Google has boosted the share of women at Google I/O, its largest event of the year, from 8 percent to 23 percent through a variety of strategies including featuring more women as presenters and offering discounted tickets to female developers. Quartz: “It wasn’t enough just to get women in the door. It was important to make them feel welcomed. Weeks before the show, Google created a women-only group using the Slack team chat application so attendees could get to know each other. On the eve of the conference, it hosted six dinners in San Francisco for 800 women attendees. And at I/O, it held a series of talks on the show floor with women speaking about their experiences working at Google.” http://bit.ly/1KxO9yK
3. WHY VENUES STILL INVEST IN ROOFTOP EVENT SPACE: Rooftop event spaces and observatories are more popular than ever in New York, where just last week the One World Observatory opened atop the One World Trade Center building in downtown Manhattan. The attractions give buildings an identity and offer new revenue streams, but there may be a limit to how many skyline views the city can support. The New York Times: “While the appetite for rooftop play areas remains voracious, real estate experts say the same is not true for the highest of spots: When it comes to observatories, they say, the city may be nearing a view glut. ‘You could end up with too many observatories and not enough people,’ said Joseph Reagan, a senior real estate analyst.” http://nyti.ms/1SQ7Mb1
* LOCAL NEWS *
BOSTON: Jugos, the juice and smoothie bar, will host a pop-up this summer at the Clubs at Charles River Park. The pop-up will play tropical music and serve juices, smoothies, and street-food-inspired snacks such as ceviche and Latin ices.
CHICAGO: The Architecture of Fashion, a runway event hosted by Akira, will be held on June 4 in the north lobby of 141 West Jackson Boulevard. The event will benefit the nonprofit 1871.
LAS VEGAS: Las Vegas Review-Journal: “A strong convention calendar translated into the best April for visitation ever recorded, the Las Vegas Convention and Visitors Authority reported Friday. The agency that markets the city to the world said 3.5 million visitors were in Southern Nevada in April, a 2.4 percent increase over the same month a year ago, the largest monthly percentage increase of the year.” http://bit.ly/1GR5yn0
LOS ANGELES: Dwell on Design, the Dwell Media show with Los Angeles and New York editions, has been sold to United Kingdom-based Informa and run by Informa Exhibitions U.S., Construction and Real Estate. The announcement revealed plans to expand the event internationally.
Kate Mazzuca has left her position as managing director of marketing at Variety.
Local event listings from Masterplanner: http://www.masterplanneronline.com/losangeles
NEW YORK: The New Yorker profiles Erick Mauro, founder of a Long Island-based Creative Games, which provides entertainment for bar and bat mitzvah celebrations, from big-name performers like Nicki Minaj to activities like beauty bars and photo booths: http://nyr.kr/1HGwvpN
Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork
TORONTO: Songwriters Association of Canada has announced that the official song for the Toronto 2015 Pan Am/Parapan Games will be called: “Together We Are One.”
WASHINGTON, D.C.: The K Street Farm dinner, a benefit for the food education and policy organization DC Greens, will take place Tuesday at an “urban farm” at New Jersey Avenue and K Street. Participating chefs include Spike Mendelsohn and Mike Isabella, and actor Jake Gyllenhaal is slated to host the event. Politico: http://politi.co/1FEOtul
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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.
BizBash Daily is the must-read digest of event industry news from BizBash.com.
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