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April 1, 2016: Stunt Changes Name of Alaska’s Capital to “Uno,” Low-Key “Non-Fundraisers” Could Help Galas Later, New Trade Show for Trucking Industry

1. STUNT CHANGES NAME OF ALASKA’S CAPITAL TO “UNO”: Juneau, Alaska, will be renamed Uno after the Mattel card game in a stunt announced on April Fools’ Day. Mashable: “The partnership will kick off a new Mattel campaign aimed at promoting a new version of the game stocked with more ‘wild’ cards. … The brand is also handing out free decks of cards at the ‘UNO’ City Hall all day and making a commemorative donation to a local nonprofit that will go toward local youth programs.”

2. LOW-KEY “NON-FUND-RAISERS” COULD HELP GALAS LATER: Museums and other charitable organizations are hosting more non-fund-raising events for members set to build ties that could later lead to giving at galas. Chicago organizations including the Museum of Contemporary Art, Chicago are using the strategy and planning more casual events. Crain’s Chicago Business: “The museum hosts about 50 of these events annually as well as two galas a year, and they differ from traditional fundraisers in both look and feel. They're for members only—the general public usually is not invited. They include an educational component beyond the video played or ask delivered at more formal benefits. They're also more relaxed, offering guests unstructured time to mingle and learn.”

3. NEW TRADE SHOW FOR TRUCKING INDUSTRY: After a shake-up involving competing shows, two trucking industry groups—the American Trucking Associations and Heavy Duty Manufacturers Association—will form a new trade show with event management company Messe Frankfurt. “Truck shows in the U.S. are fragmented with nearly every segment of the industry – from work trucks to garbage trucks to alternative fuel vehicles – holding their own conferences.  Major truck manufacturers decided this year to boycott the Mid-America Trucking Show being held in Louisville, Ky., this week in favor of the IAA Commercial Vehicles show in Germany in September. … The new show will be targeted at the entire transportation industry, including the manufacturers of commercial vehicles, systems and component suppliers, the investment community, and trade, financial and general media.”


BOSTON:  Davio’s Boston will host an afternoon of beauty and wellness on May 1. The free event will feature a panel discussion, champagne, and snacks.

CHICAGO:  When the Kimpton Gray Hotel opens in June, it will have a rooftop Latin-American restaurant and bar called Lola Braza. There will also be lobby bar called Vol. 39.

LAS VEGAS:  Wayne Newton will make his return to the stage after more than five years with his new, original production, “Wayne Newton: Up Close and Personal,” at the Windows Showroom at Bally’s Las Vegas beginning April 21.

LOS ANGELES:  Viceroy Hotel Group has renamed the former L’Ermitage Beverly Hills under the Viceroy flag. Viceroy L'Ermitage Beverly Hills is now open with the largest guest rooms in Beverly Hills, all redesigned after a 10-month renovation.

Local event listings from the new Masterplanner:

MIAMI/SOUTH FLORIDA:  Greystone Hotel, an Art Deco property in Miami Beach, will be redeveloped into a 92-room boutique property. The hotel will include a rooftop pool and bar, a 140-seat restaurant, and a basement lounge. The project, from VOS Hospitality, will break ground on Tuesday.

NEW YORK:  The 15th annual New York Turkish Film Festival presented by the American Turkish Society runs through Sunday at the SVA Theatre.

Local event listings from the new Masterplanner:

ORLANDO/CENTRAL FLORIDA:  Red Rocket Studios, a marketing and live event production agency, opens its new global headquarters today just west of downtown Orlando.

SAN FRANCISCO:  The fourth annual San Mateo Street Festival will take place June 18-19. The event is hosted by the Downtown San Mateo Association and produced by Steven Restivo Event Services.

TORONTO:  Agame Tennis will showcase its 2016 spring collection at a pop-up event April 12-14. The event will be held at One Macpherson Avenue.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

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