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Call Sheet #222: Global Marketing Budget Shifts, Brand Promotions at SXSW, State Dinner Pics

BIZBASH CALL SHEET — #222 — Friday, 03.16.12

Compiled today by Chad Kaydo and Jana Schiowitz in New York
Feed the Sheet: [email protected]
Subscribe: http://info.bizbash.com/callsheet.html 

TODAY'S CALENDAR: SXSW continues in Austin, Texas (through Sunday); the Winter Music Conference begins in Miami


1. GLOBAL MARKETING BUDGETS: A World Federation of Advertisers survey found global marketing budgets are shifting to emerging markets. The 65 participants cited Red Bull, Apple, HP, and Durex as some as the most impressive marketing campaigns of 2011. Bizcommunity.com: "In addition to the US, marketers cited the UK, continental Europe and Australia as beacons of excellence for integrated marketing, Korea, Japan and China attracted attention in mobile and some European markets also stood out for great creative execution."

2. BRAND PROMOTION AT SXSW: The Business Insider lists 17 ways big brands like American Express, Nike, Chevy, and Pepsi promoted themselves and new products and services at the conference.

3. STATE DINNER PICS: The Washington Post has a photo gallery from the White House Wednesday:

More details from The Post:
* "The menu, as usual, was a commercial for the first lady’s backyard garden. Chefs harvested veggies and greens for the four-course American meal with small nods to British tastes: Alaskan halibut with baby kale, green salad, bison Wellington and steamed lemon pudding."
* The Obamas invited Damien Lewis from “Homeland” and Hugh Bonneville and Elizabeth McGovern from "Downton Abbey" (so we have the same favorite TV shows).
* "The president placed his favorite ‘Homeland’ star at the head table. The first lady, representing all women, both American and from abroad, seated herself next to [George] Clooney."

4. ENGAGING AUDIENCES WITH PICTURES: Ad Age: "Photo galleries have long been a staple of the user-experience at entertainment sites like Yahoo's OMG and Entertainment Tonight. But news sites like CBS News and business publications from The New York Times to The Business Insider have gotten religion too. Readers process more information more quickly from images than from text, and thus images drive more audience engagement than text content. Everyone's got an image strategy these days."

5. NIKE'S PRODUCT NAME BLUNDER: The company pulled ads for its limited edition sneakers "Black and Tans" after receiving criticism since the name refers to a paramilitary group that gained notoriety for attacks on Irish civilians during the Irish War of Independence. The sneakers were to debut in honor of St. Patrick's Day. Gawker:


Here's a look at 10 highlights from our event coverage this week, including chef Curtis Stone's late-night games following the Home and Housewares Show, the fan-mobbed Hunger Games premiere, Toronto Fashion Week's new tent, and the event-laden Winter Party Festival.


Chris Preston, program leader of marketing for Queen Margaret University's School of Business, Enterprise, and Management in Edinburgh, is releasing his second edition of "Event Marketing" April 2.


COAST TO COAST: "Glee" stars will host the Glaad Media Awards in San Francisco June 2 and in New York March 24. Facebook, Wells Fargo, and Shonda Rhimes of "Grey's Anatomy" will receive special honors in San Francisco, while Bernadette Peters will present the Vito Russo Award to "Smash" producers Craig Zadan and Neil Meron in New York.

Oliver Hicks, founder of North6 Productions, has announced the opening of 6up U.S., a boutique event production company with offices in New York and Los Angeles. The company focuses on branded events for the fashion, art and design, and entertainment industries.

BOSTON: Lumiere, a French-inspired bistro, will celebrate Passover with two Seder dinners April 6-7 with interfaith ambassador and LGBT-friendly Reform Rabbi Lev Ba'esh of Combined Jewish Philanthropies in Boston. The menu will include matzoh ball soup, haddock salad, and flour-less chocolate cake.

Marrero Weddings and Events will be designing the next Marketing to the High End Bride event March 22 at the Charles Hotel Regatta Bar in Cambridge. 

CHICAGO: Sarah Beardsley is leaving her post as newsroom events director at The Chicago Tribune. Crain's Chicago Business:

Brasserie by LM, slated to open March 28, will take over the former Tribute space in the south loop. The space will seat 190 inside and 70 on a patio along Michigan Avenue. The venue has private dining accommodations for 40.

Total Event Resources has rebranded with a new logo and a revamped Web site.

DALLAS: NYLO Hotels has promoted Kirk Richard to general manager and Marisol Lopez as director of sales.

LAS VEGAS: Vegas Inc: "With business travel rebounding and Las Vegas still one of the nation's hottest trade-show destinations, a company has begun efforts to develop a large convention center venue near Henderson Executive Airport. AeroQuestUSA has begun marketing and seeking investors for the 1 million-square-foot International Trade and Conference Center, which would be built on 200 acres west of the airport."

The Las Vegas Hospitality Association added five new members: Living Social senior account manager Ted Ladomersky, P.J. Clarke's marketing manager Sabrina Villa, Evolution Event Services principal Linda Ness, the Light Group corporate event service manager Jennifer Wieder, and Ibahn director of sales for gaming in North America Alicia Jividen.

Wynn Las Vegas and Encore promoted Wayne Palbaum to executive director of convention services and Pedram Pakneshan to senior national sales manager for the West Coast, as well as appointed Carrie-Ann Ratner to the position of Midwest national sales manager.

Central Michel Richard at Caesars Palace named Rebecca Coles special events director.

LOS ANGELES: Coastal Luxury Management, in partnership with AEG, chef Wolfgang Puck, and Dick Clark Productions, announced the return of the Los Angeles Food & Wine festival, slated for August 9-12. New executive director Caryl Chinn will lead the event, which is presented by Food & Wine magazine.

Fairplex has officially opened the doors to its new high-tech Sheraton Fairplex Conference Center. The new space is I.A.C.C. certified and is Silver LEED engineered. It was funded by $28 million raised in conjunction with the Economic Development Administration, Small Business Administration, County of Los Angeles and city of Pomona, and resulted in more than $155.6 million in economic impact during construction.

FormDecor is looking for a logistics office administrator. Applicants can submit resumes with salary history to [email protected].

Rock & Reilly's will host a tented St. Patrick's Day party tomorrow. DJ Adam-12 from She Wants Revenge will headline the all-day lineup of bands and DJs.

MIAMI/SOUTH FLORIDA: The Little Black Dress fund-raiser is March 31 at Opium at the Seminole Hard Rock Hotel & Casino. The event benefits Operation Smile. Silent auction items will include pieces by Romero Britto and Eldorado Rum and Prairie Organic Vodka will supply cocktails.

Turnberry Isle Miami is offering perks for planners and groups hosting meetings July through September including a complimentary afternoon or evening cruise for up to 100 people and dinner for 10 in the private glass box dining room at chef Michael Mina's Bourbon Steak.

NEW YORK: The third annual Manhattan Cocktail Classic is May 11-15 with an opening gala at the New York Public Library.

The New York Marriott at the Brooklyn Bridge has partnered with Carlo's Bakery to offer the "Cake From Buddy" promotion. People who book an event through January 7, 2013, at the hotel will get a signature cake designed by Buddy Valastro of the Hoboken, New Jersey-based bakery.

Tickets for the Great Googa Mooga went on sale Thursday. The two-day event, beginning May 19, will be held in Prospect Park.

Suspects wanted in the killing of event planner John Laubach, who was murdered March 2, were captured in Florida Thursday. DNAinfo.com:

Marcus Samuelsson and Andrew Chapman opened Ginny's Supper Club Thursday. The modern supper club is located under Red Rooster in Harlem. WWD:

ORLANDO: Harbor House of Central Florida will holds its Diplomat's Reception poolside at the Waldorf Astoria Orlando tonight. In past years the fundraiser has been held in a private home. Sponsors include Universal Orlando Resort, International Diamond Center, and Bright House Networks.

TORONTO: The National Home Show and Canada Blooms begins today at the Direct Energy Centre. This is the first year that the shows have co-located, creating the largest home and garden event in North America. Both shows will run until March 25.

WASHINGTON: The Foundation Fighting Blindness is honoring California Congressman Jerry Lewis and author Tom Clancy at the D.C. For the Love of Sight Visionary Awards dinner March 28 at the Ritz-Carlton.

The Recording Academy will present its Grammys on the Hill Awards April 25 at the Liaison Capitol Hill hotel.

NEWH's regional trade show is today at the Bethesda North Marriott Conference Center & Hotel. The show will have 150 exhibitors showcasing hospitality products.

O'Neill Studios is hosting its sixth annual Salon Party to benefit Research Down Syndrome March 24. The Ross Group at RBC is sponsoring the event, which will be held at Event House. The event will have live painting sessions, a live auction, music by DJ Big Des, catering by Lincoln Restaurant, and cocktails by Irish Whiskey Public House.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Amy Leibrock, Jana Schiowitz, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

Feed the Sheet: [email protected]
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