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  1. Venues & Destinations
  2. Global

Queen Takes Night

The Mentor Foundation launched its U.S. branch Thursday night to an eclectic crowd of celebrities and European royals with modest Central Park-inspired decor and a performance by singer Mario.

Michael O'Connell
November 24, 2008

Queen Sylvia of Sweden formally introduced stateside supporters of global drug prevention to her European-based Mentor Foundation last Thursday at the Waldorf-Astoria with the organization's first-ever event. Around 250 diverse guests like Queen Noor of Jordan and Celebrity Rehab host Drew Pinsky gathered for the dinner, performances, and auction that raised more than $400,000 for the organization's efforts to identify and execute the best practices in reducing substance abuse worldwide.

In the interest of remaining diplomatic to the international crowd, the decor celebrated all things New York and made ample use of living, breathing New Yorkers. Upon pulling up to the hotel, guests were greeted by ushers dressed in feminine taxi cab costumes that made them look more like 1920s cigarette girls than actual cars. Producers with Wizard Studios also recruited children to entertain guests with short demonstrations of break-dancing and double Dutch jump rope. The scenes took place against a backdrop of autumnal trees and park benches, giving out-of-towners and locals a taste of an idyllic day in Central Park.

At the dinner, foundation honorees Terrence Howard and Mario both performed for the crowd after auctioneers from Phillips de Pury sold off packages such as a shopping spree at H&M, a dinner party with Dr. Ruth Westheimer, and a Mentor Foundation mission trip and safari in Uganda. 

Many got the chance to check out the items up for bid the night before at Phillips de Pury auction house, when Mentor Foundation youth ambassador Britney Snow hosted a more subdued event for the organization’s younger benefactors. The cocktail reception—complete with Swedish mixologists—also included a silent auction of its own to buoy the gala's overall take.

The Royal Gala's taxi cab girls
The Royal Gala's taxi cab girls
Photo: Keith Sirchio for BizBash
Several staffers dressed as taxi cabs ushered guests into the lobby of the Waldorf-Astoria and escorted them to the dining room and cocktail areas.
Several staffers dressed as taxi cabs ushered guests into the lobby of the Waldorf-Astoria and escorted them to the dining room and cocktail areas.
Photo: Keith Sirchio for BizBash
Youth break-dancers and double dutch teams entertained guests with their quick moves as they arrived at the Royal Gala.
Youth break-dancers and double dutch teams entertained guests with their quick moves as they arrived at the Royal Gala.
Photo: Keith Sirchio for BizBash
The Empire Room held the 250 guests for a dinner, awards, live auction, and performances by Mario and Terrance Howard.
The Empire Room held the 250 guests for a dinner, awards, live auction, and performances by Mario and Terrance Howard.
Photo: Keith Sirchio for BizBash
Simple centerpieces of apples kept with the New York theme and the seasonal decor.
Simple centerpieces of apples kept with the New York theme and the seasonal decor.
Photo: Keith Sirchio for BizBash
The night before the gala, the Mentor Foundation flew in mixologists from Sweden to serve drinks at the pre-gala cocktail reception for younger benefactors who couldn't make it to the black-tie affair.
The night before the gala, the Mentor Foundation flew in mixologists from Sweden to serve drinks at the pre-gala cocktail reception for younger benefactors who couldn't make it to the black-tie affair.
Photo: Jessica Torossian for BizBash
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