Rumors are already flying that Britney Spears might return to MTV's Video Music Awards this year to make up for her sleepy comeback performance at last year’s show. In an interview with the Associated Press, Van Toffler, president of MTV Networks Music Group, made comments about offering her a second chance and wouldn’t really acknowledge if he was completely serious.
The show’s new home at Paramount Pictures Studios in Los Angeles does offer a change of pace for staging, with a host of options for performances. Toffler told the AP of his excitement over the new venue’s versatility: "You can do street performances, on-top-of-a-building performances, on-the-side-of-a-building performances, inside-of-a-studio performances, so we're pretty excited."Whether any of those performances might involve a certain fallen pop star will remain unclear until the September 7 show is much closer at hand.
The Britney debacle may have won the network a slightly boosted audience (and given them something to talk about for months), but it hardly thrilled critics. When we spoke with a group of event strategists about the show, not one of them suggested more Britney as a means of reviving what many see as deteriorating production quality.
The show’s new home at Paramount Pictures Studios in Los Angeles does offer a change of pace for staging, with a host of options for performances. Toffler told the AP of his excitement over the new venue’s versatility: "You can do street performances, on-top-of-a-building performances, on-the-side-of-a-building performances, inside-of-a-studio performances, so we're pretty excited."Whether any of those performances might involve a certain fallen pop star will remain unclear until the September 7 show is much closer at hand.
The Britney debacle may have won the network a slightly boosted audience (and given them something to talk about for months), but it hardly thrilled critics. When we spoke with a group of event strategists about the show, not one of them suggested more Britney as a means of reviving what many see as deteriorating production quality.
