Olamide Awofeso is the founder of marketing and event strategy firm E.K.O Consulting and helps plan events for the Blacks in Technology Foundation. She shares marketing, event and lifestyle-focused content on her blog, thisisssola.com, and the Clubhouse group she founded—Event Planners & Producers United—currently has more than 13,000 followers. She's based in New York.
How she got her start: "I got my start working for a boutique public relations firm focused on luxe brands and clientele in interior design, architecture and entrepreneurship."
Gap her company fills in the industry: "It serves as a place to help business owners—especially minority small business owners—with curating marketing strategies and events that attract engaging customers and educate communities about various industries."
Biggest lesson from the last year: "Continue to adapt quickly. No one could have predicted a year like 2020 and that virtual events would be leading the charge and happening so frequently."
Career goals: "To help businesses increase their brand recognition, customer engagement and revenue with effective marketing and events."
Advice for her peers: "Decide the best event niche for you early on, continue perfecting your skills daily and read about the events industry often."
Follow her on Instagram at @thisisssola.
