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  1. BizBash Lists

Macy's Flower Show Maintenance Requires Carpenters, 575-Foot Garden Hose

Jenny Berg
April 8, 2010

Nearly 5,000 toy airplanes, 192 kites, and a 16-foot tall birdcage play into a "Spring Is in the Air" theme at the Macy's Flower Show, which takes place at the State Street store through April 11.

While the downtown department store is famous for its elaborate holiday displays, "the Flower Show is the toughest project we do all year," said visual director Jon Jones. "It's even more difficult than installing Christmas, because once we finish installing Christmas it's basically set and we don't have to mess with it." But with more than 15,000 individual potted plants and hundreds of varieties of trees, shrubs, and plant foliage to keep fresh over a two-week period, "the Flower Show is something we have to maintain every night," Jones said. 

Before they began installation, staffers had to modify the store's temperature to make it as plant-friendly as possible. "Most big buildings haven't even started their air conditioning yet, but we've had to do that," Jones said. "It's a whole process in itself to keep the first floor at 65 degrees 24 hours a day."

Macy's visual team installed the plants and props during a three-day process that involved covering merchandise with protective plastic sheeting. A group of carpenters and laborers assisted with the installation, helping to suspend a hot air balloon into the first-floor atrium and set up giant archways made of kites. "Basically, they helped hang and secure everything that's heavy," Jones said. When the initial installation was complete, a housekeeping crew made its way through the store, cleaning up any incidental water spills or bits of mud.

Throughout the show's run, a four-person watering crew visits the store nightly, using a 575-foot commercial-grade garden hose to sprinkle the plants. Jones and his team also have an emergency call list in case of any unexpected problems that pop up. "There are things you wouldn't necessarily think about," Jones said. For example, "we could have an insect problem, and just in case of that we have an exterminator on call and a whole extermination plan."

A 16-foot-tall bird cage at Macy's Flower Show
A 16-foot-tall bird cage at Macy's Flower Show
Photo: Courtesy of Macy's
Designers placed a 16-foot-tall bird cage in the Walnut Room restaurant.
Designers placed a 16-foot-tall bird cage in the Walnut Room restaurant.
Photo: Courtesy of Macy's
In the first-floor atrium, a hot air balloon is suspended from a cable that drops down from the 14th floor.
In the first-floor atrium, a hot air balloon is suspended from a cable that drops down from the 14th floor.
Photo: Courtesy of Macy's
Nearly 200 kites form archways throughout the first floor, playing into the show's 'Spring is in the Air' theme.
Nearly 200 kites form archways throughout the first floor, playing into the show's "Spring is in the Air" theme.
Photo: Courtesy of Macy's
Kim Garner of Macy's visual staff used succulents, river rocks, and travertine tiles to decorate a display of Villeroy & Boch china.
Kim Garner of Macy's visual staff used succulents, river rocks, and travertine tiles to decorate a display of Villeroy & Boch china.
Photo: Courtesy of Macy's
To spruce up a Lennox china display, Garner planted a boxwood hedge down the length of the table and put an individual plant at each place setting.
To spruce up a Lennox china display, Garner planted a boxwood hedge down the length of the table and put an individual plant at each place setting.
Photo: Courtesy of Macy's
Dangling from the Tiffany ceiling, a mobile contains nearly 5,000 balsa wood airplanes.
Dangling from the Tiffany ceiling, a mobile contains nearly 5,000 balsa wood airplanes.
Photo: Courtesy of Macy's
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