Most Innovative Meetings 2019: #11 Mom 2.0

The parenting conference keeps its sponsor list small and focused.

“Google doesn’t do a lot of event sponsorships, but they value the type of attendees who are a part of the Mom 2.0 Summit, and the level of experience that Mom 2.0 offers as an event and as a community of parenting influencers year-round,” Pacini said.
“Google doesn’t do a lot of event sponsorships, but they value the type of attendees who are a part of the Mom 2.0 Summit, and the level of experience that Mom 2.0 offers as an event and as a community of parenting influencers year-round,” Pacini said.
Photo: Steve Hall

Unless you’re a screaming child, it’s sometimes hard to grab the attention of a busy mom. But the annual Mom 2.0 Summit, which took place in Austin in April and drew 1,100 bloggers, marketeurs, and entrepreneurs, has found a way to break through the noise with the help of some carefully selected sponsors, including Google, Amazon, Kia Motors America, and Dove.

“We limit our number of sponsors to a small, curated list of brands that we work closely with throughout the year to ensure they show up in a memorable, unique way that adds value to the attendee experience,” explained Mom 2.0 partner John Pacini.Title sponsor Google built an interactive maze centered on its “Be Internet Awesome” online safety initiative.Title sponsor Google built an interactive maze centered on its “Be Internet Awesome” online safety initiative.Photo: Steve Hall

This year, Google participated for the first time as the title sponsor. The tech company centered its partnership around “Be Internet Awesome,” an online safety and digital citizenship program introduced in 2017 that teaches kids and parents how to navigate the internet in a safe, smart, and positive manner.

To illustrate this, Google worked with agency Crown & Conquer to build an interactive maze that focused on the key initiative pillars. After attendees completed the maze, they were led into a coffee shop where Google representatives discussed internet safety.

In addition, keynote speeches, breakout sessions, and workshops throughout the conference were built around Google’s themes of Be Smart, Be Alert, Be Strong, Be Kind, and Be Brave.

Founded in 2009, the summit, which is produced by Mom Media Enterprises, has experienced double-digit year-over-year growth in attendance every year since its inception—though organizers aren’t interested in growing too much. “For us, reaching maximum attendee numbers isn’t the primary goal,” said Pacini. “Our focus has been on creating a singular experience where the leading moms’ and women’s voices can come together in a special and incredibly productive place.”

Next: #12 How Design Live
Back: #10 Google I/O

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