INDUSTRY NEWS: P.C.M.A. president and C.E.O. Sherrif Karamat announced Tuesday an industry-wide initiative to raise $250,000 to help those affected by the bush fires in Australia and the earthquakes in Puerto Rico. Further, he revealed P.C.M.A. and the P.C.M.A. Foundation will immediately commit $50,000 to kick-start the initiative, and he invited business events industry stakeholders around the world to make any kind of contribution.
BOSTON: Royal Sonesta Boston has hired Blake Herring as director of sales and marketing. He previously served as director of sales at Loews Boston Hotel.
LOS ANGELES: On February 27, the Women's Cancer Research Fund will host its annual An Unforgettable Evening fund-raiser at the Beverly Wilshire. Renée Zellweger will receive the 2020 Courage Award for her support of breast cancer research and awareness.
For information on upcoming events in Los Angeles, visit Masterplanner: http://www.masterplanneronline.com/losangeles
MIAMI/SOUTH FLORIDA: Following a multimillion-dollar renovation, the 150-room Reach Key West has made its debut and is the Curio Collection’s first property in the destination.
NEW YORK: New York International Antiquarian Book Fair  is returning to the Park Avenue Armory for its 60th Anniversary Edition March 5 to March 8.
The Architectural Digest Design Show will take place March 19 to March 22 on Pier 94.
For information on upcoming events in New York, visit Masterplanner: http://www.masterplanneronline.com/newyork
PITTSBURGH: Ticketing industry veteran Doug Lyons has joined Patron Technology as the senior vice president of marketing. He has previously held senior management roles with major ticketing companies, including Paciolan, Tickets.com, AXS, and SeatGeek, as well as the entertainment consulting business he co-founded, Neon Palm Tree.
SAN DIEGO: Access Companies has promoted Tatiana Lotufo to vice president of sales. A 12-year veteran of the destination management company, she previously served as regional director of business development.
SAN FRANCISCO: Andrew Freeman has announced a spinoff of his public relations firm AF&Co. called Carbonate. The new firm will offer creative services and brand consulting to clients in the restaurant and hospitality industries, destinations, and others.
WASHINGTON: Torsten Van Dullemen has been named general manager of Mandarin Oriental, Washington DC and area vice president of operations for the Northeast United States overseeing Mandarin Oriental, Boston and Mandarin Oriental, New York.
With contributions from Claire Hoffman in Los Angeles and Rayna Katz, Beth Kormanik, and Michele Laufik in New York.
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