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2019 40 Under 40: Lyana Blokhina, LBrightEvents

Lyana Blokhina, 37, works in Miami, Florida, as founder and CEO at LBrightEvents. As a 2019 40 Under 40 honoree, Blokhina discusses her passion for the events industry. 

*Connect with Blokhina through Instagram.

What I do: I am the founder of LBRightEvents: The upscale solution for meeting procurement, site selection and lifestyle events. I work with clients worldwide to find the perfect location, hotel, restaurant and all of the little details that go into planning a “wow!” program.

How I got here: I started my career doing sales and marketing at Hyatt Hotels and then transitioned to the planner side of the business with HelmsBriscoe and American Express Meetings and Events. After more than a decade in the industry, I decided to harvest the knowledge and expertise that I developed by creating my own company, LBrightEvents.  

What I am working on now: I am working on an app that would make it easy for planners to book short-term business. It will also allow individual travelers to book hotels and team-building activities and to make restaurant reservations from a curated list of high-quality suppliers. It will be a game-changer and I am super excited about it!