4 New Products and Services for Winter Events

Mixhalo, a real-time audio platform for venues and events, is now available for concerts, conferences, festivals, sporting events, and more. The technology delivers audio directly to attendees’ phones and headphones via a wireless channel. So regardless of their seat, attendees are able to access front-row sound. Using a free mobile app, they can tune into play-by-play at a sporting event, select a special curated mix at a concert, or access a preferred language at a conference. Mixhalo has already been used by bands such as Aerosmith and Metallica.

The team behind social camera app Phhhoto recently launched Hypno Air. It’s a combination of high-end cameras and mobile video technology that lets brands easily produce content with music, branding, and effects at events. Hypno has already created pop-up studios for fashion brands such as Michael Kors and Stuart Weitzman, allowing them to mimic the look and feel of their ad campaigns for event attendees. The videos are instantly mixed with edits, music, and custom filters. The company can also connect clients to a network of professional photographers. Pricing is available upon request.

In his debut book, A Great Party: Designing the Perfect Celebration (Rizzoli New York), event designer Bryan Rafanelli shares his principles for creating unforgettable parties, as well as showcasing past events such as charity events he and his team have designed. The book also features a foreword by Chelsea Clinton, who hired Rafanelli to design her 2010 wedding. The designer also takes readers behind the scenes during his time decorating for the Obama White House.

Upgradus is a new online system that allows hotel guests to access an upgraded room at a discounted rate. Users can search for the hotel and dates of their stay on the site, and Upgradus will contact the hotel and let them know a guest is interested in an upgraded room. The hotel can then decide whether to offer a discounted rate, if, for instance, they don’t want the room to sit empty. The guest can choose to accept or decline the offer before they arrive and pay at the hotel as usual.