This week's roundup includes a panel discussion on COVID-19's effect on the industry in Washington; interactive bourbon seminars in New York; a buzzy beehive at the Miami Film Festival; and a futuristic Westworld party in Hollywood.
#AerieREAL Summit
On March 8, Aerie hosted its first #AerieREAL Summit in conjunction with International Women’s Day. Over 300 attendees joined the brand’s “Role Models,” including Ali Stroker, Aly Raisman, Beanie Feldstein, and more at 1 Hotel Brooklyn Bridge. All proceeds from the ticket sales went to Aerie’s charity partner, the National Eating Disorders Association (NEDA). Panel programming was broken up into three sessions, focusing on the themes of reflection, intention, and action. The summit was produced by Shadow Events.
Photo: Michael Simon/StarTraksPhoto.com
Tullamore D.E.W.’s O’Everyone Pop-Up Pubs
For St. Patrick’s Day, Tullamore D.E.W. Irish Whiskey brought back its O’Everyone concept. Launched last year, the brand's activation allowed folks to create custom T-shirts, adding an Irish lilt to their last names. This year, the brand hosted pop-up Irish pubs in New York, Chicago, Los Angeles, and Denver, which took on the name of the visitors. Upon arrival, guests entered their last name or nickname and the bar’s signage changed to reflect their “O’Last Name.” Inside, guests could try Tullamore D.E.W. samples and snag custom O’Everyone T-shirts. Momentum Worldwide produced the pop-ups.
Photo: Courtesy of Tullamore D.E.W.
Miami Film Festival
Fika Events produced the opening and closing night galas for Miami Dade College’s Miami Film Festival, which took place March 6 to 15. At the opening night party, which was held at the Alfred I. Dupont Building on March 6, social media food app HoneySpot partnered with Bar Hill Gin and local Native Guy Honey to offer honey-infused libations, along with a real beehive.
Photo: Courtesy of Fika Events
Diageo’s ‘Created by Craftswomen’ Event
On March 9, Bulleit, in partnership with Johnnie Walker, hosted media, tastemakers, trade professionals, and V.I.P.s at an event celebrating the launch of Diageo’s Created by Craftswomen initiative and the unveiling of the new Bulleit Bourbon Blenders’ Select No. 001. The evening included two interactive seminars where guests learned about being a professional blender, followed by a panel discussion. The event took place at New York’s High Line Hotel, which was chosen because of its “craftswomen” vibe.
Photo: Courtesy of Diageo
'Westworld' Season 3 Premiere Party
To celebrate the start of the new season of Westworld, 900 guests gathered at the Ray Dolby Ballroom, located atop the Hollywood & Highland complex, on March 5. Designed by longtime HBO collaborator Billy Butchkavitz with HBO/WarnerMedia's Ronni Cobern Basis and Anna Willey, the party featured a futuristic look. See more: See the Futuristic Premiere Party for 'Westworld' Season 3
Photo: Gabor Ekecs
'Westworld' Season 3 Premiere Party
On one of the venue's terraces, guests could visit a pearl station (a nod to a major reveal in season 2 of the show). See more: See the Futuristic Premiere Party for 'Westworld' Season 3
Photo: Gabor Ekecs
Ridgewells Catering's ‘Erin Go Glam’ Event
For Ridgewells Catering’s March 13 luncheon, hospitality clients gathered at Washington’s Dock 5 space to hear a panel discussion regarding COVID-19's effect on the event industry. The team originally planned to host a playful Irish countryside-inspired event, dubbed Erin Go Glam, but quickly shifted strategy given the current circumstances. See more: How This D.C. Event Pivoted to Become a Panel Discussion on COVID-19
Photo: Simo Ahmadi, Photography by Simo
Ridgewells Catering's ‘Erin Go Glam’ Event
A wall of green foliage served as a photo backdrop for guests and nodded to the event's original Irish theme. See more: How This D.C. Event Pivoted to Become a Panel Discussion on COVID-19
Photo: Simo Ahmadi, Photography by Simo
PAMM’s Art of the Party
On March 7, Pérez Art Museum Miami (PAMM) hosted its sixth annual Art of the Party, presented by Valentino. Following dinner, guests partied on the venue’s waterfront terrace with DJ Gabby Mejia and posed at a hypnotic photo booth by Capture Pod. Catering was provided by Constellation Culinary Group and decor by Always Flowers. Art of the Party raises funds for PAMM’s arts education program. See more: A Look Back at Event Design Ideas From Winter Benefits
Photo: Lazaro Llanes
Green Theme Ideas
In the spirit of St. Patrick’s Day, we rounded up some event designs that used the color green. For example, this intimate 30th anniversary event by Birch Event Design in New York featured a deep emerald green hue. "We were inspired to create a velvety jewelry box in which the table would be our diamond," said Josh Spiegel, president and creative director at Birch Event Design, who didn't shy away from using the color from floor to ceiling for this event. "We used emerald green for a rich and deep mood, and made sure it was the fabric of the entire evening." See more: 7 Events for Green Color Scheme Inspiration
Photo: Kalinin Photography
