12 Tips on Mastering Food Events
This year marks the 25th anniversary of Karlitz & Company, so Herb Karlitz offered some insight into the secrets of his success.
Herb Karlitz is in his version of heaven, and it is messy. We are well into the evening of his 25th anniversary party celebrating Karlitz & Company. In the basement nightclub Ginny’s, downstairs from Harlem’s swinging Red Rooster restaurant, we are buried all the way in the farthest corner bar and it is an absolute mess. Mr. Karlitz is surrounded by dozens of open wine bottles, some dead soldiers, but many still partially filled, all with precious wines, all of a 1990 vintage, which (I actually knew this before he told me) was a nearly universally good year for wines around the world. And he is hand-washing glasses so that his guests can drink more of his expensive wine.
In this case it is a 1990 Mommessin Clos de Tart Grand Cru Burgundy, which would set you back between $350 and $700 a bottle at auction if you could find it, I learn from research the next day. But what is really impressing me is that he is here himself washing glasses and pouring wine when there are bartenders and servers all around. And I realize right away this is the secret of his success. He is a gracious host, and it is infectious.
And I know that some of the best chefs in the world, like Marcus Samuelsson, Daniel Boulud, and François Payard on-hand here tonight, don’t just show up for any old anniversary party.
Herb Karlitz has carved out a niche, and it's a big one, as the king of multi-chef extravaganzas, like the New York City Wine & Food Festival, and I suspect that there must be more to it than just being a bon vivant. So I get him to tell me some of the secrets of his success.
Build Careful Relationships With Elite Chefs
Provide Plenty of Choices
Get Guest Excited Before They Step Inside
Think of the Event Entrance as an Airport Landing
Show Chefs the Big Picture
Train Greeters to be Helpful, not Decorative
Use Height to Make Tables Magnificent
Share the Stage
Impress Chefs Where They Eat
Get the Local Bigwigs Involved
Offer More Adventurous White Wine Choices
Sometimes a Simple Gift Is the Most Powerful One
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