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Event Design & Decor
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
The Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.
May 9, 2025
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
Sports
See How Teams and Brands Scored with Fans at the 2025 NFL Draft
The annual event welcomed returning brands like Courtyard by Marriott, while the city of Green Bay spotlighted its local culture with special offerings.
May 8, 2025
NFL Draft Red Carpet sponsored by Toyota
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Damien Baines dishes on his favorite spots to entertain clients, get inspired, host an event abroad, and more.
May 8, 2025
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Industry Buzz
US: New Book for Corporate Event Profs, American Ballet Theatre's Spring Gala, Visit Phoenix's New Hire, and More
May 8, 2025
Industry Buzz
CANADA: KDays Music Lineup, Hamilton Convention Centre Renovation, Old Port of Montréal Spring Programming, and More
May 8, 2025
Sports
2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans
This year's Run for the Roses included an expanded partnership with Ford, along with efforts to lure in more Gen Z attendees.
May 7, 2025
Woodford Reserve hosted another floral moment in the Paddock Plaza.
Experiential Marketing, Activations & Sponsorships
Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?
May 6, 2025
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
Industry Buzz
US: ESA's New Executive Director, Populus Seattle Opens This Spring, Lobby Bar in DC, and More
May 6, 2025
Event Tech & Tools
Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
May 6, 2025
Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.
Industry Buzz
CANADA: Canadian War Museum's New Exhibit, Chapelle du SĂ©minaire's Renovation, Tempo by Hilton's Canadian Debut, and More
May 6, 2025
Strategy
How Canva Used Creativity and Community to Reimagine the Typical Tech Conference
With 4,500 attendees, interactive installations, and a showstopping musical finale made from user feedback, Canva Create 2025 brought the brand’s whimsical personality to life.
May 5, 2025
Canva's whimsical, festival-style conference featured areas like the Uncharted Studio (pictured), which gave attendees a look at newly launched products—and also encouraged them to share feedback both in writing and via retro phone booths.
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.
May 2, 2025
NYLON Desert Disco, Presented by Coach
Industry Insiders
Downtown Phoenix’s Arizona Center Is the City’s Newest Hotspot
New restaurants, pop-up businesses, and meeting space offer more options for event planners.
May 2, 2025
Phx May2025 Arizona Center3
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.
May 1, 2025
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
Opinion & Experts
3 Event Profs in Canada Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, photo booths, and more.
May 1, 2025
'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'
Industry Buzz
US: Chefs Making Waves, Family Style Food Festival, Visit Orlando's New Hire, and More
May 1, 2025
Industry Buzz
CANADA: Chapman’s Ice Cream Festival, Palapa Tours, Design Victoria 2025, and More
May 1, 2025
Sports
WrestleMania 41: Get a Look at How WWE Took Over Las Vegas for Its Main Event
Sin City welcomed wrestling fans with open arms, offering plenty of parties, performances, and playful activations that packed a punch.
April 30, 2025
WWE and Comcast entered a multiyear expansion of their partnership in which Comcast’s home internet brand, Xfinity, was named the Official Home Wi-Fi Partner of WWE, as well as the first partner to ever appear on the WrestleMania set.
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