Gucci Taps Triefus for New Global Communications Role

Robert Triefus began his first week at Gucci last Monday, and will be based out of Milan as the worldwide marketing and communications director, a newly created position. The British-born Triefus once owned his own marketing and communications agency, Timms Triefus Maddick Ltd., and most recently served as executive vice president of worldwide communications at Giorgio Armani S.p.A for nine years.

Triefus will grow the luxury brand from Italy, while also overseeing sponsorship and store events in New York and around the globe. He will report to C.E.O. Mark Lee.