
Fern Mallis with Tim Gunn at a 2009 Fashion Week event
Photo: Michael Buckner/Getty Images for Mercedes-Benz
WWD reported Wednesday afternoon that IMG Fashion senior vice president Fern Mallis, the face of Mercedes-Benz Fashion Week, will depart her current job to start her own consulting firm in the coming weeks.
Fern Mallis LLC won't keep its founder from her biannual commitment to Fashion Week, though. IMG has already signed on as the new firm's first client, and plans to use Mallis for this September's transition from Bryant Park to Lincoln Center and other fashion-related events.
In her time at IMG, Mallis also developed the company's global presence, working on bringing similar weeks to Berlin, Moscow, Sydney, and other cities.