September 22, 2015: Emmy Ratings Down Despite Strong Show, Volvo Chooses Different Type of Influencer for Big Event, When Your Meeting Doubles as a Workout

1. EMMY RATINGS DOWN DESPITE STRONG SHOW: The 67th Primetime Emmy Awards telecast saw its ratings drop 24 percent despite a history-making year that had more participation in voting on the awards. Industry insiders chalk part of the ratings drop to the lack of promotion from Fox, which doesn’t have a morning show or late-night show to boost viewer interest. Los Angeles Times: “Of course, as television continues to splinter among multiple broadcast and streaming platforms, there could be another factor at work: Most of America simply hasn't seen the shows the Emmys are celebrating. … ‘You have to wonder at what point the television landscape will become so fragmented that a decent rating [for the Emmy telecast] is no longer possible,’” says one Emmy-winning producer. http://lat.ms/1OrM7W5

2. VOLVO CHOOSES DIFFERENT TYPE OF INFLUENCER FOR BIG EVENT: Having the most social media followers won’t get an auto enthusiast invited to Volvo’s 60th anniversary next month. It’s quality, not quantity, that the brand is considering when inviting influencers to participate in a Southern California road trip that will include new and vintage Volvo models. Advertising Age: “Rather than seek the heavyweights among social influencers, Volvo is working with its agency Digital Brand Architects to evaluate social data to pluck less likely candidates from Twitter, Tumblr, Instagram, Facebook and other social channels. … The system has gauged the volume and frequency of social posts from auto and Volvo fans, looking at metrics like keyword density and whether a user's posts are shared among an influential network. People are ranked based on their social influence in conjunction with particular brands. It also attempts to determine whether potential influencers have real-life relationships with people in their networks, as indicated by membership in a closed Facebook group, for example.” http://bit.ly/1MGt3D9

3. WHEN YOUR MEETING DOUBLES AS A WORKOUT: Merging wellness with work, some people are arranging meetings at the gym or during bike rides, a trend dubbed “sweatworking.” Devotees get the benefits of teambuilding and a change of venue from a typical conference room, although it’s not ideal for every encounter. Refinery29: “In this age of alternative workspaces, why not have an alternative for meetings, too? Enter ‘sweatworking’ — the art of taking your meetings over a workout. Alexa von Tobel, founder of LearnVest, swears by it and argues that working out is the one thing she keeps consistent in her busy schedule. ‘Having a meeting while getting in a workout is the easiest way for me to stay productive,’ she said via email. ‘It ensures I'm taking care of myself even when my calendar becomes overwhelming.’” http://r29.co/1LIsses

* LOCAL NEWS *

BOSTON:  Trattoria Buco is now open in Fort Point. The restaurant serves breakfast and lunch, and menu items include paninis and homemade pastas. Eater: http://bit.ly/1Ls9zAG

The opening reception for MassArt’s fall exhibitions will take place September 28. Showcasing Indian-inspired art, the exhibitions will be on display through December 5.

CHICAGO:  Cochon 555 will host a Heritage BBQ event at Morgan Manufacturing September 27. The event will highlight grilling techniques from around the world.

Swift & Sons, a new steak house from the Boka restaurant group, is scheduled to open in October. Eater: http://bit.ly/1KweMlW

LAS VEGAS:  Insomniac has released tickets for the Electric Daisy Carnival, slated for June 17-19.

LOS ANGELES:  The TreePeople’s Nest Gala is Saturday, with Mayor Eric Garcetti as the keynote speaker.

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  Shots Miami in Wynwood is hosting its third annual “Nerd Party” on Friday. The bar is marketing the event to cosplayers, video gamers, book geeks, movie buffs, anime lovers, and others, and there will be a costume contest.

NEW YORK:  More than a dozen activists and public figures have announced their onstage participation at the 2015 Global Citizen Festival, which will take place in Central Park on Saturday. They include Malala Yousafzai, Leonardo DiCaprio, Bono, and Bill and Melinda Gates.

The 25th anniversary of the Glamour Women of the Year Awards will take place November 9 at Carnegie Hall. The event is sponsored by L'Oréal Paris and will be hosted by the magazine's editor in chief, Cindi Leive.

PR firm Laforce & Stevens will dissolve after 20 years in business. New York Post: http://pge.sx/1KqPxED

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  The Waldorf Astoria Orlando is participating in an internal contest to create the hotel brand's next “iconic dish.” Orlando Business Journal: http://bit.ly/1JlFw7F

PHILADELPHIA:  Pope Francis has issued a video invite to those attending events during his visit to the city this weekend. Observer-Reporter: http://bit.ly/1L1eBW7

PHOENIX:  Waste Management announced that the 2015 Waste Management Phoenix Open golf tournament diverted 100 percent of tournament waste away from landfills for the third consecutive year. Press release:  http://bit.ly/1KxplWE

SAN FRANCISCO:  Three Santa Clara City Council members have proposed a partial ban on alcohol at Levi's Stadium after a video of a post-game fight between football fans went viral last week. San Francisco Business Times: http://bit.ly/1Kribph

TORONTO:  The Toronto Cider Festival will take place on Saturday at Yonge-Dudas Square. Split into two sessions, the festival will include local cider vendors, a cider bartender competition, and a DJ playing '80s and '90s music.

WASHINGTON, D.C.:  The menu for the Catholic Charities luncheon for Pope Francis and 300 homeless people Thursday will include boneless teriyaki chicken breast, Asian pasta salad, steamed green beans and carrots, potato rolls, and brownies and blondies for dessert. The event will take place in a tent outside St. Patrick’s Church. Washington City Paper: http://bit.ly/1LIX5QS

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

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