"Industry Innovators 2022: 10 Brands Shaping the Future of Event Marketing" is sponsored by Hubilo, a leading virtual and hybrid event platform built to drive engagement, with clients including Deloitte, Coca-Cola, Amazon Web Services and more.
As the experimental marketing space continues to evolve, so does our annual list of the year's most innovative brands. Throughout 2021, the industry seemed to be slowly recovering from the impact of the pandemic, with live, in-person events cautiously coming back. But as the year came to a close, a new variant cropped up causing a surge in COVID-19 cases and more uncertainty within the event community.
Of course—as we’ve seen over the last two years—challenges can be turned into creativity, resulting in a mix of IRL, virtual and hybrid activations and experiences. As we look back at 2021, some big names like American Express still stand out, while brands such as Freeform and Resy are stepping out of the shadow of their parent companies and offering fresh new ideas.
From wide-ranging global campaigns to art-forward outdoor installations, these 10 companies successfully expanded and executed their experiential marketing strategies. Click the links below to learn how they did it.
Amazon
American Express
Corona
Freeform
FX
HBO Max
Resy
Sephora
Stella Artois
Verizon
Editor's Note: While our features may be sponsored by standout companies, to ensure our lists remain impartial, sponsors do not have the ability to review or curate any part themselves.
