With nearly 30 years of experience—and a client list that spans presidents, celebrities, nonprofits, and major brands—Bryan Rafanelli has become one of the most trusted names in event design. As the founder and chief creative officer of Rafanelli Events, based in New York and Boston, he’s known for creating thoughtful, visually stunning experiences that take a bespoke, never-been-done approach.
Named one of BizBash's original Industry Innovators back in 2011, Rafanelli has produced everything from Chelsea Clinton and Naomi Biden's widely publicized weddings, to White House state dinners and holiday decor, to elaborate galas for major institutions and top brands. A frequent guest lecturer and advocate for creative entrepreneurship, Rafanelli also serves on nonprofit and cultural boards, including a former post on the Kennedy Center’s Board of Trustees.
How his role has evolved—and stayed consistent—over the past 25 years:
"When I started Rafanelli Events, I was involved in every detail—from sketching ideas to stacking chairs. Over the years, my role has evolved into one of leadership, vision, and innovation. I now focus on building extraordinary experiences through a strategic lens, leveraging technology, growing talent, and steering the creative direction of the company.
What’s stayed consistent is the heart of our work: creating events that are personal, purposeful, and unforgettable. That constant pursuit of meaning is what makes the work extraordinary."
What trends/tech have had the biggest impact on events today:
"AI is reshaping the way we work—and it’s just the beginning. It gives us the power to streamline operations, automate time-consuming tasks, and unlock new forms of creative expression. People often ask, 'How can you possibly keep your eyes and ears on every event?' The answer: AI.
It gives us the tools to see further, anticipate better, and operate smarter. But more than that, it makes space—space to be more emotionally intelligent, more human. It allows us to focus on what really matters: connection, storytelling, and creating balance for our clients, our teams, and ourselves."
Advice for his younger self:
"Look forward—not back. Don’t waste time worrying about the past when your energy is better spent building what’s next. Trust your instincts, take the leap, and know that staying ahead of change—especially with technology—will always be one of your greatest advantages."
An event he'll never forget:
"The Kansas City Chiefs Super Bowl Ring Ceremony. It was a night that celebrated excellence, teamwork, and legacy." 
Rafanelli designed the Kansas City Chiefs Super Bowl Ring Ceremony.Photo: Courtesy of Rafanelli Events
What he hopes his legacy will be:
"I hope my impact is measured not just by the events we created, but by the people we empowered along the way. I want to be known for pushing the industry forward—raising the bar creatively, technologically, and culturally—while staying grounded in kindness and generosity.
If I’ve inspired others to lead with heart, give back, and bring meaning to their work, then I’ve done something right. At the end of the day, I want my legacy to reflect both impact and humanity. I want to be remembered not just for what I built, but for how I treated people."
What excites him most about where the industry is headed:
"I’m excited by how technology—especially AI—is redefining what’s possible. We’re on the edge of a new era where creativity, data, and innovation are merging to create hyper-personalized, emotionally resonant experiences. The future is about designing not just events, but environments that respond, evolve, and connect in real time. That’s thrilling to me."
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This feature is sponsored by Convene, a global hospitality company that manages a growing portfolio of brands that design and operate premium event venues, meeting spaces, and flexible office.
