DENVER: Collective Vail has announced a partnership with The Sebastian – Vail to offer The Colorado Escape. Available June 1 to Sept. 30, the package offers guests the opportunity to experience the wilderness of Vail and the luxury of Vail Village. It aims to bring the best of both worlds to travelers seeking authentic experiences in the destination. Travel groups are invited to escape to the Vail Valley for a Colorado Rocky Mountain experience. They can sleep under the stars at Collective Retreats' luxury camping retreat, followed by a premier stay and spa treatment at The Sebastian – Vail.
LAS VEGAS: HyperX has announced the renewal of its exclusive naming rights agreement for Allied Esports’ global flagship property, HyperX Arena Las Vegas, located at Luxor Hotel and Casino on the Strip. Per the multiyear deal, HyperX will continue to receive prominent branding and signage inside and outside the venue, as well as across all arena promotions, content, and social media platforms. HyperX and Allied Esports will also continue to partner on a variety of co-branded experiences and events at the arena focused on growing their gaming and esports communities.
This fall, LPM Restaurant & Bar will open its ninth location worldwide and second in the U.S. at The Cosmopolitan of Las Vegas. The French Riviera-inspired restaurant and bar plans to bring the authentic flavors and glamour of the Côte d'Azur to the Las Vegas Strip. This will be the largest venue in LPM’s portfolio, which includes restaurants in Miami, London, Dubai, Abu Dhabi, Hong Kong, Riyadh, Limassol, and Doha.
LOS ANGELES: NVE Experience Agency has announced the hiring of Francesca Greggs as executive creative director. Greggs most recently served as creative director of Alexa Marketing and creative director of Meta’s crypto-currency initiative, Novi. Prior to her work with Amazon and Meta, she served as VP of creative strategy at Edelman, leading award-winning work for Sonos, Taco Bell, and Netflix. In her new role, Greggs will first oversee and bring her expertise to the agency’s Diageo business with a focus on building broader business solutions for both the company’s retained and new business initiatives.
SALT LAKE CITY: The countdown begins to the 2024 Sundance Film Festival. Last week, the nonprofit Sundance Institute unveiled the dates for the upcoming fest, which will take place Jan. 18-28, 2024. This will mark the 40th edition of the festival. The event will be presented in person, along with a robust selection of films available online.
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