GLOBAL: In advance of the highly anticipated third installment of the HBO original series The White Lotus, Max and Four Seasons announced a global partnership designed to celebrate the upcoming season within an immersive and elegant backdrop. Filmed at Four Seasons Resort Koh Samui in Thailand—a fitting extension from the previous two seasons shot at Four Seasons Resort Maui at Wailea and San Domenico Palace, Taormina, A Four Seasons Hotel, respectively—this season's partnership and activation celebrates the love consumers have for both the Emmy-winning series and the luxury hospitality brand. The partnership will feature on-site activations at Four Seasons properties globally designed to engage audiences across multiple touchpoints.
KELOWNA, B.C.: Thompson Okanagan communities will receive over $725,000 in funding through PacifiCan's Tourism Growth Program to create memorable outdoor experiences and support sustainable tourism. Funding will go toward restoring the historic Adra Tunnel on the Kettle Valley Rail Trail in Naramata; creating a state-of-the-art freestyle ski and snowboard training park at SilverStar Mountain Resort in Vernon; and more.
MONT-TREMBLANT, QC: In the wake of last year's resounding success, Tremblant is gearing up for the second edition of the PwC Tremblant World Cup Dec. 7-8, featuring two back-to-back women's giant slalom races. As the only stop on the World Cup circuit in Canada, the world's best female skiers will be racing down the Flying Mile for a place on the podium.
MONTREAL: Destination Canada reports that its multimillion-dollar International Convention Attraction Fund (ICAF), launched in March 2024, has confirmed funding commitments for five successful bids by Tourisme Montréal and Palais des congrès de Montréal to host high-value citywide international business events. These include the 2026 American Comparative Literature Association Annual Conference, which will bring an anticipated direct economic impact of $4.9 million and 2,500 overnight delegates.
VICTORIA, B.C.: The 2024 annual Global Destination Sustainability Index (GDS-Index) benchmarking results are out, and Victoria has earned the ranking of most sustainable destination in North America. The GDS-Index is one of the world’s leading sustainability performance programs for business event tourism destinations. Used by over 100 cities globally, the GDS-Index measures the environmental and social sustainability performance and strategies of the city, its tourism supply chain, and the destination management organization.
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