Byron Kane Frazier, DMCP, describes himself as pragmatic, compassionate and strategic. Learn more about him.
How I got here: In 2005, I was hired to build and manage a DMC franchise in Dallas for PRA Destination Management. I had an 11-year history of strong leadership and management in the hotel industry prior to that. I managed to assemble a team of DMC professionals and successfully managed that office for 13 years. The year I left PRA was the most successful and profitable year we had ever had. I was then approached by 360 Destination Group and the partners asked to be an integral part in their expansion by opening and managing 360DG offices in Dallas, Houston, San Antonio and Austin. Three years later, here I am running successful offices in all four Texas markets.
Impressive stats: After a slow start in 2017 I managed to grow revenues by 115% in 2018. In 2019 we grew our revenues by 200% from 2018.
Specific improvement I’ve made: Having been in this industry in Texas for more than 25 years, I was able to bring significant market intelligence to the 360 Team. This was their first endeavor and investment in the Texas markets and I was able to steer them in the right direction in terms of marketing and soliciting in unchartered waters.
What I do outside of work: I am raising three kids with my lovely wife. I enjoy golfing, fishing, skiing and spending time on our family farm right outside of Dallas., My wife and I are active in community charities and we involve our kids as well.
Connect with Frazier on LinkedIn.
