BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Opinion & Experts

In Lilly Pulitzer Prints, Natural History Museum Pulled in the Bright Young Things

Ted Kruckel
April 20, 2010

Bright Young Things was the name of the book written by Brooke De Ocampo in 2000 and photographed by Vogue and Vanity Fair social lensman Jonathan Becker. It was a lavish coffee table book published by Assouline that spotlighted more than a dozen up-and-comers of society, the names you see every day in WWD (Jane and Aerin Lauder, Plum Sykes, Andrew Lauren), sprinkled with a few arty types like Damien Loeb and Moby.

Some unnamed person found the book so fascinatingly sycophantic that he created a little parlor guessing game titled “Bring Your Toothbrush,” in which players were asked to name the various sleepover guests—past, present, and future—of the luminary young and fabulous. 

Bring Your Toothbrush didn’t catch on, sadly, but Bright Young Things (BYTs) continue to fascinate. Look no further than the recently re-upped reality show High Society, which features divorcée Tinsley Mortimer and her surprisingly vulgar drink-throwing friends and perennially sleeveless (age inappropriate? You be the judge) mother.

For the past decade or so, the annual Young Fellows Ball of the Frick Museum was the de facto gathering of BYTs. But I’d been hearing for the last couple of years the American Museum of Natural History’s Museum Dance was giving the Frick a run for its BYT currency, so I decided to go and take a look last Thursday.

The event had a “Spring Safari” theme this year and, like the Frick, the event had a fashion sponsor. This year Lilly Pulitzer did the honors (joining past sponsors Versace and Roberto Cavalli) and the company dressed about a dozen or so committee members, including Ivanka Kushner (née Trump), Fabiola Beracasa, Emilia Fanjul Pfeifler, and of course the ubiquitous Ms. Mortimer.

It was all about Theodore Roosevelt Jr. at first. Guests entered past his giant bronze statue and then had drinks in the rotunda entry hall that bears his name and houses a giant T-rex, which was lit in scarlet and amber hues by Bentley Meeker.

It was clear that everyone had gotten the memo: Lilly print dresses abounded. It was a tiny bit of a disconnect, since many Lilly dresses are short beach shifts, and some guests trotted out the to-the-floor evening versions. It felt like half the guests came for a luau, the other for a black-tie dinner dance. I noticed a number of ladies had what must be the newer evening version of Lilly, which features shell embroidery, but none had the old-fashioned lace trim I grew up with. I saw only one guy sporting Lilly trousers.

As cocktail entertainment, Lilly had set up a roped-off area where three colorfully dressed ladies painted large canvases. They were actual print designers for the company and were acting as brand ambassadors as well as pitching in to raise money. (Each canvas was sold later in the night for charity. A great idea, though I worry about getting the wet acrylic artwork home.) The ladies were appealing, all young and tan. They each wore a dress fashioned from one of their prints, but swore that they wear each other’s textiles “all the time.”  I started to ask them, what are the preppy touchstones of the day? All three exclaimed, “We’re not rich preppies. Lilly herself really isn’t that way either. Lilly is about having fun.” Adorable.

In the first half hour the rotunda was swarmed, partially due to a giant footprint carved out for the celeb red carpet area. I saw Ivanka, a former client of mine (she was nice), but dared not approach the hyperactive media. I was surprised that the planners put all the paparazzi and their attendant noise right smack in the cocktail area, and moving around wasn’t easy. But the BYTs were buzzing, the bar was mobbed, and the scene screamed success. I recognized a lot of people, including Tinsley herself, a tiny little thing who smiles but keeps moving. She’s very pretty in person.

Dinner was served in the Milstein Hall of Ocean Life, which is, of course, the whale room, and Bentley lit the giant mammal in swirling blues to mimic the flamboyance of Lilly’s prints. Bentley told me that the ubiquitous LED lights were not employed, and that the LED colors are limiting for this type of effect—the first non-gushing lighting review of LED I’ve heard. I was kind of relieved; I’d been thinking I had to change the lighting in my bathroom to LED or risk feeling outdated.

The tables were covered in Lilly tablecloths, animal topiaries (some better than others), and a few very tall glass cones with cut flowers. The decor was a little all over the place for my taste, but it was busy and colorful and how could I complain when sitting in front of a 25-foot walrus?

I’m getting too old for the dancing and dessert after-party (though I spied a few social and PR types who I know to be older than me mixed in with these young philanthropists), so the DJ, Harley Viera-Newton, was not yet on hand to tell me the planned vibe when I swung by the Akeley Hall of African Mammals. There was, however, some guy from Red Bull—an event donor but not a sponsor—who said he works with Ms. Viera-Newton and predicted that MGMT, Sharpe, Depeche Mode, and the Rolling Stones would be in the mix. He told me Red Bull works with Harley “about once a week.” For some reason the Red Bull guy wouldn't give me his name. Oh well. The Lilly pillows in the dance room looked cute, if out of place.

I should disclose here that a company I consult with, Graphic Image, was a gift bag donor. I should also disclose that I didn’t stay for dinner so I have no idea what Restaurant Associates, who has the venue catering license, served. [Dinner was lemon sole Francese and rock lobster buerre blanc. —Ed.] And finally I’ll disclose that the Frick need not be worried. Yet.

Lilly Pulitzer textile designers at the Museum of Natural History's Museum Dance
Lilly Pulitzer textile designers at the Museum of Natural History's Museum Dance
Photo: CAMNH/C. Chesek
Lilly Pulitzer textile designers were part entertainment, part brand ambassadors, and part fund-raisers. (Their work was auctioned off for the museum.) No wonder they were too busy to turn around and smile.
Lilly Pulitzer textile designers were part entertainment, part brand ambassadors, and part fund-raisers. (Their work was auctioned off for the museum.) No wonder they were too busy to turn around and smile.
Photo: CAMNH/C. Chesek
Pillows by Lilly Pulitzer provided comfort for tired dancers in the Akeley Hall of African Mammals.
Pillows by Lilly Pulitzer provided comfort for tired dancers in the Akeley Hall of African Mammals.
Photo: CAMNH/C. Chesek
Tall conical glass vases with giant leaves and orchids created a makeshift canopy around the room.
Tall conical glass vases with giant leaves and orchids created a makeshift canopy around the room.
Photo: CAMNH/C. Chesek
Some centerpieces at the American Museum of Natural History were animal topiaries, like this cute rhinoceros.
Some centerpieces at the American Museum of Natural History were animal topiaries, like this cute rhinoceros.
Photo: CAMNH/C. Chesek
Lighting by Bentley Meeker was the decor star at the Museum of Natural History's Museum Dance.
Lighting by Bentley Meeker was the decor star at the Museum of Natural History's Museum Dance.
Photo: CAMNH/D. Finnin
Just add zippers: Look for one of these floral prints at a beach club near you.
Just add zippers: Look for one of these floral prints at a beach club near you.
Photo: CAMNH/D. Finnin
Latest in Opinion & Experts
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Opinion & Experts
Top Trending Stories on BizBash: May 2025
'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'
Opinion & Experts
3 Event Profs in Canada Share Their Favorite Vendors
At this year's Coachella, Coca-Cola celebrated its 'Real Magic' campaign with the Coca-Cola Pop Shop activation, designed and produced by Crown + Conquer. See more: Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Opinion & Experts
Top Trending Stories on BizBash: April 2025
'Postal Petals and its unique horticulture experiences are our go-to for enhancing engagement at events,' says Michael Cirino, chief experience officer at House of Attention, of his go-to wellness vendor.
Opinion & Experts
3 Event Profs in the U.S. Share Their Favorite Vendors
Related Stories
The new WNET Studios at Lincoln Center
Opinion & Experts
WNET at Lincoln Center: Another Fishbowl Television Studio, This One Cultured
E17836picture 1
Opinion & Experts
New Poll: What Do You Think of Social Secretary Desirée Rogers's Resignation?
E17786screen Shot 2010 02 21 At 3 29 02 Pm
Opinion & Experts
Poll Results: Readers on the Fence Over Virtual Meetings and Events
Tina Brown, with her event mojo restored
Opinion & Experts
She's Ba-ack! Tina Brown Rejoins Event Fray With Three-Day Women's Summit
More in Opinion & Experts
Opinion & Experts
Top Trending Stories on BizBash: May 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Opinion & Experts
3 Event Profs in Canada Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, photo booths, and more.
'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'
Opinion & Experts
Top Trending Stories on BizBash: April 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
At this year's Coachella, Coca-Cola celebrated its 'Real Magic' campaign with the Coca-Cola Pop Shop activation, designed and produced by Crown + Conquer. See more: Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Opinion & Experts
3 Event Profs in the U.S. Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, florals, photo booths, and more.
'Postal Petals and its unique horticulture experiences are our go-to for enhancing engagement at events,' says Michael Cirino, chief experience officer at House of Attention, of his go-to wellness vendor.
Opinion & Experts
Top Trending Stories on BizBash: March 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
During the 2025 South Beach Wine & Food Festival, Megan Thee Stallion surprised attendees by mixing and pouring cocktails in support of her Chicas Divertidas tequila launch. See more: South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Opinion & Experts
16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks
We've rounded up some clever—and often hilarious—ways event profs have tackled unexpected challenges with creativity and quick thinking.
'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Opinion & Experts
Top Trending Stories on BizBash: February 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Guy Fieri’s Flavortown Tailgate
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
Top Trending Stories on BizBash: January 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Abbott’s “Life. To the Fullest.” exhibit was one of many standout activations at CES this year. Factory360 served as the event agency and designer for the eye-catching booth. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Opinion & Experts
9 Top Event Trends to Look for in 2025
Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.
Jigar Panchal Ee Hcc Yvl Ds Unsplash
Opinion & Experts
BizBash's 25 Most Popular Stories From 2024
This year, readers continued to love event inspo from high-profile events like Coachella and Cannes Lions.
Working with experiential agency Seen Presents, Netflix returned to Cannes Lions for its second year in 2024, hosting an interactive Squid Game dalgona cookie-based challenge. Guests attempted to beat the clocks as they navigated their way around a series of wired shapes without getting shocked.
Opinion & Experts
What Was Your Favorite BizBash Story You Wrote in 2024?
Our editors share the most memorable stories they worked on this year.
Hands And Laptop Article 2
Page 1 of 36
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.