MySpace Meets Beverly Wilshire’s Space

Fox Interactive Media director of trade marketing Maura Curtin worked with designer Billy Butchkavitz to create a fresh, young look and feel for a MySpace client summit on April 23 at the Beverly Wilshire hotel ballroom. The event, nicknamed β€œNever-ending Friending,” was intended as a combination business meeting and interactive social functionβ€”perhaps like the intended function of the site itself.

For the design, Butchkavitz took inspiration from the invitation and the ballroom. β€œThe invitation was clean, sleek, and modern, totally covered with bold text and a pattern of circlesβ€”a nod to the heads in the MySpace logo,” Butchkavitz said. β€œAnd the ballroom has a very European Old World design, the look you would find in a French or Italian hotel built in the early 1900s.” So he chose a contemporary design with decorative accents that complemented the venue’s formality. Decor elements included couches upholstered in gold and ecru jacquard and gold-leafed Louis XV-inspired armchairs with marble-top cocktail tables placed between. MySpace also provided Butchkavitz with collages created by its users; he printed them on canvas, surrounded them with faux gold frames, and used them as perimeter art in the ballroom foyer.
Posted 05.09.07

Page 1 of 56
Next Page