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Call Sheet #304: Brands Ambush Comic-Con, DreamWorks Plans Amusement Park, Zombie Races Take Off

BIZBASH CALL SHEET â€” #304 — Thursday, 07.12.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik in New York
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Comic-Con begins in San Diego (through Sunday)


1. NOT QUITE COMIC-CON: With space limited at the San Diego event, brands who want to be part of the action have to get creative by finding their own venues and creating special experiences. New York Times: "Like others on the waiting list, the marketing team for the Hub, a cable network owned jointly by Hasbro and Discovery Communications, found a creative solution this year, taking over the Broken Yolk, a San Diego restaurant. Everything in the restaurant has been re-branded, down to the condiments on the tables and the soap in the bathrooms, to draw in hungry fans on their way to and from the convention center." http://nyti.ms/Mm2OA7

2. DREAMWORKS AMUSEMENT PARK: The studio announced plans to build an indoor theme park in a troubled spot at New Jersey's Meadowlands. New York Times: "It would be the first theme park based on the studio’s animated movies since DreamWorks’s earlier plans for parks in China, Abu Dhabi and Dubai failed to work out. DreamWorks has sought to capitalize on the huge popularity of its films, much as Disney and Universal Studios have in the United States, Europe and Asia. The indoor theme park would include rides, attractions and a glass-enclosed wave pool incorporating characters from the studio’s movies." nyti.ms/Le0kGe

3. ZOMBIE RACES: Obstacle-course races and zombie-themed events are brought together in a series of races called "Run for Your Lives." Wall Street Journal: "Reed Street Productions, a company based in White Marsh, Md., and formed by two friends in their 20s, is making a killing on the races. It held its first race just last year near Baltimore and unexpectedly drew 12,000 people, the company said. It will hold a total of 13 similar events in cities from Boston to Los Angeles this year. Next year, it hopes to double that. The company said it expects revenue of $18.8 million this year, but declined to disclose its profits. Between 3,000 and 10,000 people participate in the races." http://yhoo.it/OyixuC

4. ESPY HIGHS AND LOWS: ESPN celebrated the sports awards' 20th anniversary at the Nokia Theater in Los Angeles. E! reviews the night's best and worst moments: http://eonli.ne/NiYTDe

5. PROTECTING THE OLYMPICS: Time: "Policing the world’s biggest peacetime logistics operation is a herculean task, and Britain’s intelligence and military officials are preparing for every eventuality. Following similar moves by officials at the 2004 Games in Athens and the 2008 Games in Beijing, the [Ministry of Defense] has confirmed its plans to install Rapier and high-velocity missile systems on top of FWT and five other sites throughout the capital." http://ti.me/P1m6xf

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

The Event Leadership Institute is looking for an Executive Assistant. Join the team helping to shape the future of event education and make a difference in the future of your industry. Apply here: www.EventLeadershipInstitute.com


ABROAD: IMG Fashion announced yesterday its collaboration with ITKIB to boost Istanbul Fashion Week in Turkey. This has been a combined effort of numerous organizations, including United Brand Association, Fashion Designer’s Association, and the Istanbul Ready Made Garment Exporters Association.

CHICAGO: In a highly themed activation, Pop-Tarts will host a pop-up concert with pop sensations Carly Rae Jepsen, Boys Like Girls, and Austin Mahone on Northerly Island July 19.

Maxwell's at the Club, the restaurant in the East Bank Club, has suspended lunchtime service for the season but is open for private events. The venue can hold 700 for cocktails or 175 for sit-down dinners.

Dance for Life, a benefit for the AIDS Foundation of Chicago, is August 18 at the Hilton Chicago. The evening includes a summer buffet at the hotel followed by a dance performance at the Auditorium Theatre from several local companies.

LOS ANGELES: German restaurant and beer garden Wirtshaus will celebrate its one-year anniversary July 28, with live music, a ceremonial keg, and large TVs which will be tuned in to the London Olympics.

Local event listings from Masterplanner: http://masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA: Hyatt Key West Resort and Spa has introduced a new organic spa product line, Primavera, for exclusive use in its Jala Spa.

NEW YORK: Los Angeles Times: "After 11 years, the leaders of New York's Museum of Comic and Cartoon Art have shuttered their venue. The abrupt closure came Monday, with museum officials saying they will move out of the current space by the end of July, according to reports." http://lat.ms/NsEcH5

Debra Roth (@pinkdeb) tweeted: did you hear? I am no longer a Moss Employee  - an amicable separation and change of direction! #bizbash #eventprofs #exciting (Moss bought her company, Pink Inc., in 2010.)

Pink Powered by Moss announced that Heidi Olson will join the team as general manager.

The Joe Torre Safe at Home Foundation will host the 2012 Golf Classic July 23 at the Trump National Golf Club, with V.I.P. guests including Rudy Giuliani, Tino Martinez, and Isiah Whitlock Jr.

Local event listings from Masterplanner: http://www.masterplanneronline.com/newyork

TORONTO: Tasty Thursdays at Nathan Phillips Square kick off today and continue through August 30, with food and concerts featuring local Canadian artists.

The VELD Music Festival takes place at Downsview Park August 4-5. The electronic dance music festival has acts including Deadmau5 and Avicii.

The National Design & Architecture Expo and Conference is September 20-21 at the Direct Energy Centre.

WASHINGTON: Washington beat out Dallas and New York as the future site for a large-scale Bible museum. The final name and location have not been disclosed, but organizers who represent the collection of the billionaire Green family of Oklahoma plan to open the museum within four years. Washington Post: http://wapo.st/O1gCgY

YOUR NEWS: What are you doing? Tell us: [email protected]. 

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Alexandra Brandt, Rose Chevalier, Julia Elstrodt, Beth Kormanik, and Anna Sekula in New York.

BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com. 

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