Starr Butler describes herself as principled, innovative and analytical. Learn more about her.
What I do: I provide additional organizational revenue streams by maximizing arena bookings on traditionally dark days. I do this through by marketing Prudential Center for special and private events and booking business.
Greatest career accomplishment: I am proud of partnering with Viacom to bring the MTV VMAs to New Jersey, and the Prudential Center, for the first time in history.
Impressive stats: I have tripled the special events business revenue and proved it to be a viable profitable business for the organization.
What I do outside of work: I sit on the Greater Newark Convention and Visitors Bureau board and am a member of MPI, WISE (Women in Sports & Events) and NSA (National Speakers Association).
Connect with Butler on LinkedIn.
