Everyone in the event industry is amazed at how fast our world has changed. Last week, I participated in my first hybrid event for the MPI Georgia Chapter in Atlanta. They had 50 people live and I presented virtually. Here is part of what I discussed as a way of illustrating our new reality, and it proved to be an effective way to communicate our new reality.
The Event Business: Old World vs. New World
Event Industry Rockets vs. Event Industry Avalanche
Planning vs. Hoping
Tips vs. PPP
Job Security vs. Furloughs & Layoffs
Stability vs. Pivot
Waiting for Clients to Confirm vs. Waiting for Congress to Act
Meetings and Events vs. No Meetings and Events
Culture: Old World vs. New World
Load-In vs. InstaCart
Red Carpet vs. Living Room Rug
Work-Life Balance vs. Work-Life Fusion
Airplanes vs. Bicycles
Business Attire vs. Zoom Attire
In-Person Networking vs. Virtual Happy Hours
Clapping vs. Liking
Dressing Up vs. Getting Dressed
Teaching Your Team vs. Teaching Your Kids
Fear of Missing Out (FOMO) vs. Fear of Going Out (FOGO)
Black Tie and Heels vs. Designer Masks
The Handshake vs. The Elbow Tap
Planning: Old Word vs. New World
Ballrooms vs. Drive-Ins
French Service vs. Boxed Meals
In-Person vs. Virtual
Pick Up Swag vs. Deliver Swag
Event Planning vs. TV Producing
Site Inspection vs. Platform Choosing
Klieg Lights vs. Ring Lights
Table Centerpieces vs. App Filters
Physical Security vs. Cyber Security
10 Top vs. 6 Top
Death by Powerpoint vs. Death by Zoom
Health and Planning: Old World vs. New World
Exhibit Hall A vs. COVID Ward A
Prefunction Mingling vs. Prefunction Testing
Open Bar vs. Sanitized Cocktail Pouches
Grand Entrances vs. Timed Entrances
6 Inches vs. 6 Feet
24/7 Work vs. 24/7 Quarantine
Social Events vs. Social Distancing
Diplomatic Protocol vs. Health Protocols
Charging Stations vs. Sanitizing Stations
High Touch vs. No Touch
Play the Old World vs. New World list game with me by sending your suggestions to [email protected].
