Top Trending Stories on BizBash: January 2022

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event pros have been reading this month.

Shannon Thaler

January 31, 2022

To keep ourselves inspired during the cold winter months, we recently rounded up some color-centric event designs we're loving right now, from dramatic palettes to creative explosions of pattern. One fave? The Color Ball, a debutante ball in Houston, which lived up to its name with this dramatic, ribbon- and streamer-style design by Todd Fiscus of Todd Events. See more: 13 Over-the-Top Uses of Color and Pattern We're Loving Right Now

Photo: Courtesy of Todd Events

Because data can be extremely telling, we thought the rest of the industry could benefit from what our editors are seeing on the back end—that is, what event pros are really staying on top of right now. Consider this monthly list your own insider pulse on the event and meeting industry.

1. Meet the Finalists for the 2021 BizBash Event Experience Awards, Powered by MeetingPlay + Aventri
Winners in more than 60 categories will be announced during a special virtual award ceremony hosted by BizBash and MeetingPlay + Aventri on Feb. 9.

2. Industry Innovators 2022: 10 Brands Shaping the Future of Event Marketing
In spite of the industry’s ongoing ups and downs, these companies stayed the course—maneuvering all the twists and turns—with a range of creative activations and events this past year.

3. 2022 Forecast: What's Next in Experiential Marketing?
Top experiential experts share their biggest predictions and favorite trends for the year ahead.

4. 13 Over-the-Top Uses of Color and Pattern We're Loving Right Now
From dramatic palettes to creative explosions of pattern, these color-centric event designs are keeping us inspired during the cold winter months.

5. Is the Metaverse the Future of Events? We Weighed the Pros and Cons
Event experts answered our burning questions about the topic that's on everyone's mind right now.

6. So Long, Seltzer: Here's What Guests Will Be Sipping in 2022
Industry experts share their insights on cocktail trends in the new year.

7. 2022's Most Anticipated Event Venue Openings in the U.S. and Canada
These soon-to-open hotels, convention centers, theaters and other newsworthy event venues are ideal spots for your 2022 gatherings.

8. The New Rules for Wellness at Meetings & Events
The pandemic has changed the way event professionals should be approaching wellness. Here’s what your attendees—and your employees—need now.

9. 2022 Forecast: What's Next in Event Catering?
Top food and beverage professionals share their biggest predictions and favorite trends for the year ahead.

10. Extra! Extra! See How 8 Brands Turned Newsstands Into Clever Experiential Moments
Evoking the classic newsstand concept is a great way for brands to promote products and convey information in a fun, attention-grabbing—and COVID-safe—way. Check out some creative takes on the idea.

11. 6 Ways Cryptocurrencies Will Affect Events in 2022
NFTs aren't the only thing disrupting events. Here, event technology pros share their insights on how cryptocurrencies will play a major role in the industry this year.

12. 7 Tips for Making Attendees Feel Comfortable at In-Person Events
As live events make their slow and steady return, attendees may still be nervous gathering in groups. Here are some smart ways to ease their concerns.

13. 9 Traffic-Stopping Billboard Activations That Prove Bigger Is Sometimes Better
Brands like McDonald’s, American Express and Amazon are using this traditional OOH (out-of-home) strategy for experiential marketing campaigns.

14. How Panasonic Tech Became the Go-To Tech Provider for Immersive Experiences
The Japanese conglomerate recently announced a multiyear collaboration with AREA15.

15. 2022 Forecast: What's Next in Trade Shows and Conventions?
Top trade show producers share their biggest predictions and favorite trends for the year ahead.