Because data can be extremely telling, we thought the rest of the industry could benefit from what our editors are seeing on the back end—that is, what event pros are really staying on top of right now. Consider this monthly list your own insider pulse on the event and meeting industry.
1. This Clever Pop-Up for The Marvelous Mrs. Maisel Recreated 1960s New York
"Making LA Marvelous," a two-day consumer-facing activation in Los Angeles, transported guests into the hit series through set replicas, interactive activities, and fun photo ops.
2. Comic-Con 2022: 29 Out-of-the-Box Engagement Ideas From the Massive Pop Culture Convention
From oversized sand sculptures to a dragon-hatching experience, here's how brands like HBO Max, Audible, Apple TV+, FX, and more drew attention at the return of San Diego's Comic-Con International.
3. 9 Things That Annoy Frequent Event Attendees
Is there any harsher critic of a gathering than someone who plans events for a living? We asked 22 event planners to dish on their biggest pet peeves when they attend as a guest. (Top tip: Don't skimp on your signage!)
4. Cannes Lions 2022: How Top Brands Drew Attention at the Jam-Packed Festival of Creativity
For the first in-person festival since 2019, brands like Meta, Pinterest, Reddit, and Spotify drew attention through design-forward yachts, cabanas, and beachside activations.
5. Inflation Sweeps the Nation: How 5 Event Pros Are Dealing with Increased Costs
There’s no how-to on ensuring inflation doesn’t affect you or your business, so we asked these industry experts how they’re offsetting the nationwide rise in costs.
6. Coachella 2022: Peek Inside the Festival's Buzziest Parties & Brand Activations
Brands like Absolut, Spotify, American Express, NYLON, DIRECTV, and HP celebrated the festival's triumphant return with eye-catching, out-of-the-box activations and parties.
7. Miami Swim Week 2022: Inside 14 Events and Activations That Made a Splash
From a beachside fashion show on South Beach to a sunscreen station courtesy of IMAGE Skincare, check out the hottest activations and events from Miami Swim Week 2022.
8. 13 Cool Event Ideas You May Have Missed From Crayola, SelvaRey Rum, Comedy Central, and More
Here’s a look at the steal-worthy ideas we spotted in July 2022.
9. Summer Reading List: 10 New Books Event Pros Should Check Out
Whether you're looking for information, inspiration, or just a fun read, these books are a great pick for event planners of all types.
10. Lights, Camera, Action: 7 Streaming Service Activations You Might’ve Missed
Hulu, Peacock, Netflix, and other streaming platforms have been tapping event professionals to celebrate the launch of new series, seasons, movies, and more.
11. How This Plant-Based Brand Stole the Show at This Summer's Music Festivals
Just Egg sought to feed the masses by debuting an ambitious activation campaign at events like EDC, Bonnaroo, and more.
12. All Dolled Up: Get a Peek Inside the World of Barbie
Mattel has teamed up with Kilburn Live to bring the iconic doll’s brand to life on a grand scale.
13. How This Event Pro Went From Social Media Hashtag to Experiential Agency Head
Ryan Glick, the founder and president of Coffee ‘n Clothes, sat down with BizBash to share his unexpected breakthrough into the events industry.
14. Meet the 2022 Connect x BizBash 15 Over 50
Our first co-branded 15 Over 50 list includes some of the industry's biggest stars and household names.
15. VidCon 2022: 35 Clever Ideas for Trade Show Booths and Brand Activations From the Convention's Big Return
Brands like Meta, Prime Video, YouTube, Mars, and Nickelodeon engaged guests through multi-story trade show booths, unique photo ops, and even a 40-foot gumball machine.
