The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
Garret Gray, president of Cotality's Protect Business Unit, opens the general session.
Industry Insiders
Turning Corporate Messaging Into Human Storytelling
As the flagship event of Atlanta Tech Week, RenderATL 2025 brought together thousands of engineers, designers, entrepreneurs, and executives.
Meetings
How RenderATL Is Redefining the Concept of Tech Conferences
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Industry Insiders
Satisfying the Content Creators in Your Crowd
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Sports
Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups
White Papers & E-books
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Paving the Way: Event Leaders on Cultivating the Future of Events
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Tracking the Right Metrics for Event Success
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An Actionable Path Forward

Production & Strategy

During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
5 Tips for Producing Events in Real-World Locations
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
20 Bold Event Entrances That Made a Lasting Impression
Them x Destination DC's WorldPride DC Kick Off Event
Summer Lovin': See How These Brands Celebrated Romance
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
5 Music Event Trends Making Noise in 2025

Catering & Design

BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
The gala took place on April 26, with a sports-centric design and production from the museum's internal events team.
Why Guests Wore Sneakers to This Black-Tie Gala
At a fundraiser for Advocate Illinois Masonic Medical Center, caterer Blue Plate created a five-course dinner inspired by how a child with autism experiences the world. One course was called 'Things Aren’t Always As They Seem.' It was meant to surprise the guests, with cheese molded to resemble summer fruits, pumpernickel “dirt,” chocolate-covered “grasshoppers,” edible “pebbles,” and grilled bread.
Event Profs Share the Catering Moments They’ll Never Forget
At CORT Events, our hands-on approach ensures every detail is within your reach. From warehouse to welcome, we bring a firm grasp on style, comfort, and function, helping you craft spaces that leave a lasting impression.
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CORT Events Pop-Up Series: Personalization in Action
Enso Creative
8 Steal-Worthy Event Ideas BizBash Spotted on Instagram
Projection mapping helped immerse guests into the theme.
‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual Gala
While officially buying the building before the gala was always the goal, event planner Sam Palmer was careful to ensure the gathering would be successful even if the timing didn’t work out. “We had a million different plans, because quite frankly, a million details needed to go right for that to happen,' he said. 'Our leadership and board worked very, very hard to get us across the finish line, and it was a beautiful moment.”
This Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind Gala
Webinars & Virtual Events
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Phoenix in Motion: The Playbook for Large-Scale Event Execution
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You & AI: Creating Personalized Event Experiences
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Flawless or Forgettable?
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Event Tech & Virtual

On May 9, Genesis debuted The Forest Within, a multisensory installation at Genesis House in New York developed in collaboration with Gwyneth Paltrow. The exhibit transforms the venue’s Cellar Stage into an immersive environment inspired by Korean landscapes and cultural symbolism. Guests are guided by Paltrow’s narration through a symbolic forest filled with native greenery, rock formations, and a blend of sensory details like ambient sounds, botanical scents, and layered textures. Digital elements—including LED visuals—enhance the journey, merging technology with nature to create a calming, immersive atmosphere.
Event Tech & Tools
Event Tech Check: New Tools for Guest Communication, 3D Event Diagramming, and More
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Guest Column: Still Not Using AI for Events? Here’s What You’re Missing
Recently, multimedia studio Moment Factory had the chance to contribute to Aquascope, a major indoor water park in France. Read more in our interview with co-founder Dominic Audet, who made our list of Industry Innovators in the event tech industry.
Event Tech Check: Cool New Solutions for Networking, Fan Engagement, Livestreaming, and More
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Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Dubai's Museum of the Future recently made its SXSW debut with a five-day immersive pop-up produced and designed by Czarnowski Collective. The space featured an elemental-inspired, AI-powered installation produced by Refik Anadol Studio, and hosted talks about the intersections of space, food, and more. See more: SXSW 2025: See Inside Top Events and Activations From Amazon, YouTube, Uber, and More
Event Tech Check: New Tools to Simplify Logistics, Improve Attendee Engagement, and More
Eventcombo - Best Event Tech Platform
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Eventcombo Tops Gartner's 2025 Digital Market Report
Choosing the right trade show technology can make or break your event. Find the best tools to streamline operations, boost exhibitor ROI, and enhance attendee engagement.
Sponsored
Choosing The Best Trade Show Technology For Your Event
In Print
BizBash Magazine Spring 2025: The Venue and Supplier Guide
Spring 2025: The Venue and Supplier Guide
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
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Venues & Destinations

SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
5 Tips for Producing Events in Real-World Locations
Phx May2025 New Developments3
Sponsored
From Rooms to Rails, Downtown Phoenix Continues to Rise
The Global Leadership Summit at The Bass Museum, Miami.
Sponsored
Beyond the Ballroom: Unexpected Event Spaces That Wow Attendees
From Suites to the Field: Private Event Spaces at Allegiant Stadium
Sponsored
Inside Allegiant Stadium: Vegas’ Most Unexpected Venue for Unforgettable Private Events
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
avad3 designed and executed a custom AV solution for the world's largest retailer and its third-party sellers in Las Vegas.
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Your Venue's AV Isn't On Your Team: Our Hot Take
Industry Buzz
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US: Colin Cowie Opens Office in Italy, CIAA Commits to Baltimore Through 2029, Hotel Renovations, and More
CANADA: Rotary International Convention, New Ottawa Tourism Board, Rhythms of Canada, and More
US: Netflix House Unveils First Locations, JW Marriott Houston's Renovations, 'FRIENDS' Experience to Hit Vegas, and More
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Meetings & Trade Shows

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Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
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How U.S. Event Planners Can Navigate Global Attendance Challenges
Last year's summit and gala was hosted at the Javits North Pavilion, and “sold out quickly, forming a waitlist to attend,” Mooney explained. “We needed a larger space to match the demand, which is why we decided to move to the River Pavilion at Javits.'
See How Fast Company Combined a Business Summit with a Black-Tie Gala
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Connect Spring Marketplace 2026 Is Headed to Louisville
Co-founder and chief brand officer of children’s nutrition company Once Upon a Farm Jennifer Garner and co-founder and CEO of Once Upon A Farm John Foraker joined editor of live journalism and special content for The Wall Street Journal, Kim Last, on stage to share the actionable strategies brands can take to improve children's nutrition.
How The Wall Street Journal Designed Its Future of Everything Event Around a B2B Crowd
At Create & Cultivate's Los Angeles conference in 2020, all sponsors were offered design recommendations, including floral and greenery options, as well as mood board inspiration. This allowed their activations to match the event's Instagram-friendly aesthetic and theme while still ensuring their messaging was front and center. Main stage sponsor Mastercard, for example, subtly integrated its signature logo in the floral display. This allowed it to appear in every photo captured—without taking away from the stage's gorgeous floral designs. See more: Why Did All the Activations at the Create & Cultivate Conference Look Alike?
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity

Sports

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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.
Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC
Brands like Complex have been working to make golf more inclusive and diverse. The media platform hosted its inaugural celebrity golf Pro-Am in November 2024, bringing together big names from music, sports, and entertainment. See more: See How Complex Turned a Golf Tournament Into a Cultural Event
Why Golf Is Suddenly the Coolest Brand Platform Around
Fans were able to meet Legge at the activation.
On the Right Track: See Inside e.l.f.'s Zippy NASCAR Activation
American Express returned to host The Amex Experience during this year's WNBA All-Star Weekend. The immersive experience celebrated WNBA fandom and women’s sports.
Why More and More Brands Are Sponsoring Women's Sports Leagues
Sports Experiences by Interactive Entertainment Group
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12 Fan Activations Heating Up the Summer Sports Scene
NEFT Vodka and Visa Cash App Racing Bulls Formula One Team Special-Edition Livery
Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix