Stand out or stay unseen.
Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.
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Programming & Entertainment
Booking a Controversial Event Speaker? Here’s How to Prepare for the Unexpected
Careful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.
The College Football Hall of Fame's 10th Anniversary Celebration and Kickoff Game Football Fest on Aug. 24 featured multiple live DJs, local team mascots, cheerleaders, and marching bands, as well as a performance by Antwan “Big Boi” Patton of Outkast.
Sports
See How the College Football Hall of Fame Is Transporting Fans Into the Game Day Experience
'The Cathedral of St. John the Divine [in New York] is such a striking hidden gem and one of my favorite event venues in the city,' says Tinsel Experiential Design's Erica Taylor Haskins.
Global
An Experiential Event Prof Shares Her Favorite Venues Around the World
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Industry Insiders
Why Embassy Suites by Hilton's Breakfast Is the Key to Event Success
For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.
Opinion & Experts
Event Profs Share Their Wildest Event Ideas—That Actually Worked
White Papers & E-books
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Tracking the Right Metrics for Event Success
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An Actionable Path Forward
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Crafting a New Playbook for Sports Events & Experiences
Podcasts
A place where people passionate about the power of live experiences come together.
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Why Catering Is the Ultimate Event Touchpoint
Hear from an industry-leading panel on cutting-edge culinary innovations—plus how event profs can better engage their culinary partners.
The New Frontier of Events
Understanding Attendees Through Their Values—Not Demographics
More Podcasts

Production & Strategy

During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
Experiential Marketing, Activations & Sponsorships
Has This Media Brand Solved the Experiential Marketing Equation?
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Checking In: What's Your Biggest Challenge Today as an Event Prof?
3. Unique Settings for VIP Dinners
Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences
The Dunkin’ House returned to Lollapalooza grounds with a two-story build out produced by Live Nation. Highlights included a bracelet-making station, airbrush tattoos, iced coffee samples, and a second-floor lounge with plush seating areas and views of the festival grounds below. See more: Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Top Trending Stories on BizBash: August 2024
The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.
Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did
Visitors are able to get creative at outdoor coloring stations.
Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks
DLUXE Photobooths captured portraits, while a Nostalgic Memoirs audio booth (pictured) and Founder's Original beer pong added interactive elements to the evening. Guests also received soothing massages courtesy of Bodied Beauty.
34 Cool Event Ideas You May Have Missed From Stanley, Deloitte, Nat Geo, and More

Catering & Design

For a three-day pop-up in New York City, luxury beauty brand Hourglass collaborated with visual artist and designer Andrés Reisinger for an art installation promoting Hourglass' new Unreal Liquid Blush. Reisinger—known for digitally taking over iconic architectural locations around the world with his dreamlike pink drapes—created this rare physical installation for one weekend only in July.
Event Design & Decor
12 Stunning Draping Designs That'll Inspire the Look of Your Next Event
The 68th iteration of the Summer Fancy Food Show spanned 330,000 square feet inside New York's Jacob K. Javits Convention Center.
See the F&B Trends on Display at the 2024 Summer Fancy Food Show
Fairmont Chicago was draped in shades of green via live plants and colored furnishings for the 2017 Pantone Color of the Year event, where Kehoe Designs helmed the event's design. Running with a greenery theme—Pantone's then-color of the year—the event design team incorporated appropriately colored products from the client's product line, such as green mop heads, which were used to form the oversized, makeshift weeping willow trees. Working with sister company Floral Exhibits, the team aimed to make it appear as if living plants were growing right out of the tables themselves.
15 Reasons Greenery Might Be the Unsung Hero of Event Design
The event also had a French-themed dessert display arranged on tables representing the five Olympic rings. Surrounding an Eiffel Tower centerpiece, desserts included macarons, raspberry financiers, eclairs, pate de fruit, and mini mont blancs with chestnut, orange Chantilly cream, and chocolate.
16 Design and Catering Ideas to Inspire Your Summer Olympics-Themed Events
Joffrey Ballet’s Midsummer Celebration
Two of Chicago’s Biggest Summer Galas Were Just Days Apart—But Worlds Apart in Design
Carbon Labeling on Event Menus
Should You Add Carbon Labeling to Your Event Menus?
This year's Steppenwolf Gala celebrated the ensemble's 'bold, irreverent, and rock ’n’ roll style of work and play,' said artistic directors Glenn Davis and Audrey Francis.
How This Steampunk-Themed Gala Celebrated the 'Passage of Time'
Webinars & Virtual Events
View more »
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Harnessing Event Tech for a Frictionless Onsite Experience
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Event Personalization
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Build Your 2024 Engagement Toolbox
View more »

Event Tech & Virtual

Europalco, the largest provider of solutions for events and shows in southern Europe, created a tech-driven experience at the 36th Deloitte IRGAwards in Lisbon, Portugal. In addition to creating a 360-degree immersive environment that combined round screens and immersive audio, Europalco aimed to showcase the harmony between humans and machines via its state-of-the-art KUKA robot. The evening began with a performance where a KUKA robot played the piano alongside a human pianist.
Event Tech & Virtual
Event Tech Check: New Tools for Networking, Staffing, Floor Plans, and More
Conference management made easy with Eventcombo.
Sponsored
Disrupting the Status Quo With Event Tech Trends
The experience launched at The Macallan Estate in Speyside, Scotland, in June and will remain open until summer 2025.
The Macallan Marked 200 Years with a High-Tech, Multisensory Scotch Whisky Experience
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Sponsored
Immersive Experiences Unveiled: Mastering the Future of Event Planning
To kick off excitement for the return of the NBA Summer League, the National Basketball Players Association (NBPA) has debuted new immersive fan retail experiences. Continuing its partnership with AI company MeetKai—which developed the NBPA’s first-ever virtual retail space in the metaverse for NBA All-Star Weekend—the association has relaunched the AI-enabled digital twin of the NBPA’s famed bodega-style pop-up shop, the Brotherhood Deli, but with interactive games, exclusive collections for purchase, and improved platform capabilities such as enhanced chat features, new avatar reactions, and more.
Event Tech Check: Tech at the Olympics, Plus New Tools for Event Management, Ticket Sales, and More
How This Event Producer Turned His Freelancing Experience Into an AI-Driven Platform with the Help of LinkedIn and Thought Leadership
This Event Prof Is on a Mission to Connect Experiential Freelancers with Top Brands and Agencies
Hewlett Packard Enterprise hosted Sphere's first-ever corporate keynote on June 18. The project integrated advanced motion graphics, videos, and visual storytelling, transforming HPE’s complex IT strategies into captivating visual and visceral experiences.
How This Corporate Keynote Took Over the Sphere's 160,000-Square-Foot LED Screen
In Print
BizBash Magazine Fall 2024: The Authenticity Issue
Fall 2024: The Authenticity Issue
BizBash Magazine Spring 2024: The Venue and Supplier Guide
Spring 2024: The Venue and Supplier Guide
BizBash Magazine Fall 2023: The Big Ideas Issue
Fall 2023: The Big Ideas Issue
BizBash Magazine Spring 2023: The Venue and Supplier Guide
Spring 2023: The Venue and Supplier Guide
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Venues & Destinations

NightLight Series takes urban parks and repurposes the spaces to create an alfresco movie night under downtown skylines.
United States
7 Tips for Transforming Underutilized Spaces for Events
Ever wanted to sleep among your favorite snack? For lovers of Rice Krispies Treats, that’s now possible at the newly renovated Red Jacket Beach Resort in Cape Cod. The Re-Treat Suite is an immersive takeover with a branded Rice Krispies Treats bed, a marshmallow pillow fort, an in-room “treat yourself” bar, marshmallow beanbags, and cabinets packed with the snack food. The suite is available on a first-come, first-served basis throughout the month of August.
What's New in Event Venues: Strikes, Sustainability, Small Groups, and More
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Sponsored
How Embassy Suites’ Wellness Offerings Can Enhance Meetings & Events
The St. Regis Washington, D.C.
5 New Venues in Washington, D.C., for Summer 2024 Meetings and Events
Moxy Banff
5 New Venues in Canada for Summer 2024 Meetings and Events
Lodge at Marconi
6 New Venues in San Francisco/Northern California for Summer 2024 Meetings and Events
Mutual Arts Collective
5 New Venues in Seattle for Summer 2024 Meetings and Events
Industry Buzz
View more »
US: U2 Movie at the Sphere, Convene's Plans for a Venue at Hudson Yards, Davenport Hotel's Renovations, and More
CANADA: New Food Hall Opens in Montreal, Four Seasons Hotel Toronto's TIFF Partnership, Car Free Days Vancouver, and More
US: Baltimore Hotel Workers on Strike, World Bar Flair Competition, Downtown Salt Lake City Hotel Renovation, and More
View more »

Meetings & Trade Shows

Feeling the FOMO? Connect Marketplace is headed to Miami next year!
Trade Shows
Connect Marketplace 2024: 16 of Our Favorite Experiential Moments From Milwaukee
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Meet the 2024 BizBash 15 Over 50
Once on Pelee Island, Ontario, participants heard a talk from Canadian sustainability expert and author Leor Rotchild. The setting overlooking the lake was purposeful to really bring home of the excursion's message of sustainability.
How a Breakout Session at ASAE Turned Into a Border Crossing to Canada
Trade Show and Conference Experiences by Interactive Entertainment Group
Sponsored
Fall 2024 Trade Show & Conference Trends: What’s Hot This Season
Destination Canada launched a new marketing campaign at ASAE this year—with some unconventional twists. Read more below.
What's New in Meetings and Trade Shows: Industry Growth Projected for 2024, a Standout Exhibitor at ASAE, New Orleans Convention Center Renovations, and More
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The Fascinating Early Jobs of 12 Event Professionals
Connect Marketplace 2024 takes place Aug. 27-29 in Milwaukee.
Here's What You Can't Miss at Connect Marketplace 2024

Sports

Your football parties probably include six-packs, chicken wings, and seven-layer dip. But, if you’re looking to add a bit of an upscale twist, grab some inspiration from this 2022 styled shoot from Los Angeles-based event company At Your Door Events. The team aimed to reimagine the modern Super Bowl party with stylish twists on football-themed decor, like this vibrant centerpiece.
Sports
Game-Day Glam: 16 Touchdown-Worthy Football Decor Ideas for Your Next Event
The inaugural Fanatics Fest took over 400,000-plus square feet of NYC's Jacob K. Javits Center Aug. 16-18 with an impressive lineup of brand activations and celeb-centered programming.
Merch Madness: See Inside the First-Ever Fanatics Fest
The Topps activation was part of Capital One All-Star Village at Choctaw Stadium, the former home of the Texas Rangers, who now play at Globe Life Field, which opened in 2020. (Globe Life Field is where the All-Star Game took place.) The All-Star Village aimed to feel like a baseball theme park for fans.
MLB All-Star Week 2024: How This Trading Card Activation Stole the Spotlight
The tournament features three divisions: Parent/Child, Grandparent/Grandchild, and PGA Professional with Child or Parent.
Why This Hotel Brand Decided to Host a Yearlong Golf Tournament
Hennessy NBA Creator Cup
NBA 2K25 Summer League: See How Brands Connected Basketball Fans and Players
AT&T at WNBA Live
WNBA All-Star Weekend 2024: How Brands Capitalized on the Game's Record-Breaking Audience
The 2024 Paris Olympics take place July 26 to Aug. 11.
2024 Paris Olympics: See How Brands Are Winning Over Fans